Host a Summer BBQ to Remember

It’s That Time of Year Again…

Summertime in Lancaster County PA means campfires with the kids, catching lightning bugs, and barbeques with family and friends.  Whether you’re hosting a picnic for the 12 and under softball champs or throwing a 4th of July bash for all your closest pals, here are some of our favorite ideas to make your barbecue one to remember!

Make Your Meal an Experience

target kabob sticksGet your guests involved!  Instead of making hot-dogs on the grill for the kids, make a campfire and allow them to roast their own hot-dogs (with adult supervision, of course).  This is a great way to keep them busy and it’s also a fun learning experience.  We love these adorable colored roasting sticks from Target! Kabobs are a fun way to get your adult guests involved as well.  Cut up your choice of meat, veggies and fruit and allow guests to build their own kabobs.  Have the grill master heat them for a few minutes until they’re fully cooked and voila!  This is a great way to please even the pickiest eaters.

Put a Twist on the Classic S’more

summer smores cone Instead of using graham crackers to sandwich your marshmallow and chocolate, try making s’more cones! Not only are they delicious, but they’re less messy than traditional s’mores so your guests can enjoy casual conversation while enjoying dessert. Purchase waffle cones from your local grocery store and instead of purchasing large roasting marshmallows, pick up a bag of mini marshmallows.  You’ll also need chocolate chips or fun-size Hershey’s chocolate bars to do the trick.  Simply fill the cones with your favorite treats and wrap in aluminum foil, then place on the grill until melted to your satisfaction.  Consider fresh strawberries or bananas and Nutella or peanut butter as additional toppings or fillings.  Photo Courtesy: Free People

Skip the Fireworks – Begin a New Family Tradition

Fireworks are noisy and even sparklers can be dangerous for kids.  This year, end your BBQ with a beautiful, new family tradition – Chinese lanterns.  You will need an open area and a long reach lighter.  Don’t worry, the lanterns will only come down after they burn out so they are not a fire hazard and most are biodegradable.  For an inexpensive and memorable experience, check your local superstore or order online.  Photo Courtesy:  All Things Are Ready blog   summer lanterns

This blog was originally posted on ReBathandMore.com by yours truly!  Hope you enjoyed the BBQ tips.  If you manage a company blog remember to mix it up.  You can only pitch your business so many times before people get sick of hearing about it… Create content that will keep them coming back to your website.  Become an expert in your industry and a resource for clients and prospects.  And remember, an up to date blog can provide awesome social media content!  This blog was shared when it was first posted and will be shared again near July 4th on the Re-Bath & More Facebook page.  
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Promote an Event with Social Media

Hosting a business mixer, charity event or major retail sale?  Radio and print advertisements are great, but if your business is on a budget, be sure to consider the advantages of social media.

Because social media is free, you can begin promoting your event long before a small budget would allow for promotion on radio or TV.  Start a countdown and build anticipation with posts that offer a sneak peak of what’s to come or provide incentive for people to visit your website for more information.  Not only will people check back to see what’s happening on your Facebook page, but providing incentive to visit your website for more information can boost web traffic leading up to the event.

Provide information and photos on your company blog so that customers and fans can find all event details in one place and easily share the information with others.  Is registration required or do you plan to offer a special discount to the first 100 customers?  Include a link to the registration forms on your blog or create a Facebook-Only coupon to increase page likes and engagement leading up to the event.  The goal is to spread the word about the event and create a call to action that will get consumers to follow through and attend/vote/purchase an item on the day of your event.

If you spend weeks promoting a special event, be sure to post follow up photos and to thank your fans and followers for their support.  If someone has seen updates about your charity drive in their Facebook newsfeed for weeks, they are going to be disappointed if they never see photos from the charity event itself.  Make sure people see what their time/money/efforts have contributed to.

ReBath and More supports Schreiber Pediatric’s Rubber Ducky Race and Festival each summer, so I recently began promoting the event via the company Facebook page.  Closer to the event we have a TV segment planned and Schreiber has representatives on local radio stations throughout the month of July leading up to the even on July 27.  With Facebook I’m able to encourage people to buy ducks for the race, tell them about the event and what it supports and spread the word about the festival and ducky race.  By selling ducks on site we are able to increase traffic to our showroom and demonstrate our commitment to community.

Whether your event is large or small, social media can add tremendous value to a limited advertising budget, helping you reach a larger audience and generate a greater turnout/increased sales. Not only does an event give people a reason to visit your business on social media but it can drive traffic to your website and provide valuable content for your company blog and other web pages. See how HighleyDesigned helped ReBath and More promote the Schreiber Pediatric Rubber Ducky Race and Fesitval by visiting the company blog or checking them out on Facebook.

Below is one of the fliers I created to promote the event throughout the shopping center where ReBath is located.  I asked the other local businesses to send people our way to purchase ducks for charity, ultimately supporting a good cause and increasing our business at the same time.

Event Flier

Event Flier for Local Marketing

June Offer for ReBath & More

Each month, ReBath & More runs a new Facebook special.  This month the special is $450 off the cost of a walk-in bathtub.  (Popular for aging homeowners)

Here is what I came up with to promote the offer via the specials tab on the ReBath & More Facebook page. ReBath & More’s social media team will also use the graphic to promote the offer throughout the month.

June Offer for ReBath & More

June Offer for ReBath & More