Pinterest is such a great way to interact with potential customers but it can be a little intimidating if you’ve never “pinned” before. I manage numerous Pinterest accounts for my clients and I get asked questions like, well what should I pin? What boards should I be adding things to? These are great questions so I thought this month I’d take some time to highlight the dos and don’ts of Pinterest. There’s a lot of fun holidays coming up like St. Patrick’s Day, Easter and spring in general, so now’s a great time to learn a little more about the social networking site everyone is talking about! Here are my top 5 tips for maintaining a successful Pinterest page for your business.
- Plan Ahead
Don’t just login and pin a bunch of newly listed products. A general rule of thumb – for every 1 product pin, be sure to pin 3-4 other photos, DIY ideas, etc. If you want to start a themed board for holidays or events, create the board at least one month ahead of time so followers have time to repin their favorites! Some ideas for spring include baby showers, weddings and bridal showers, spring decor, gardening, summer vacation ideas, money saving tips, and spring cleaning.
- Optimize & Cross Promote
Many of my clients have their Pinterest page linked to their Twitter page which is a great way to optimize content and have it seen by more people, but be careful not to over-share. Only share your best pins on multiple platforms and be sure to give all of your pins a nice description. Use hashtags when relevant, but again, don’t over-do it. Stick to 1-3 hashtags and try to make one of them a trending topic. For example, #Vintage #Jewelry #ValentinesGiftIdeas.
- Pin What People Are Talking About
Home décor, organization, quotes, fashion, kids, weddings and recipes are always popular on Pinterest! Find ways to connect your brand’s messaging to topics that are already popular on the platform. If you sell a variety of products that fall into the vintage or antique categories, consider pinning home décor ideas that show how to incorporate vintage and antique finds. If you sell craft supplies, pin tutorials and crafty DIY ideas that show your followers what your brand is all about. Try to make sure every board has a nice mixture of product pins and “other” pins.
- Quality Over Quantity
When it comes to Pinterest, you will find some pinners have thousands of pins and hundreds of different boards but chances are they’ve been using the social platform for a long period of time. Don’t feel like you need to fill up all of your boards right away – stick to quality over quantity. With product pins, only pin your best photos! You might have a great set of vintage dishes for sale in your eBay store, but if you don’t have high quality photos, don’t pin.Pinterest should be considered a showcase of your best work. Similarly, when re-pinning DIY ideas, home décor and recipes, try to stick to pins that have a high number of “likes” and “repins.” Don’t waste time pinning an Irish soda bread recipe that has 1 like and 3 repins when you can find another one that has proven more popular with thousands of likes and repins.
- Connect With Your Followers
After you’ve established your Pinterest page, go beyond re-pinnning and start following, liking and commenting on other Pinterest user’s content to maintain a conversation with your audience. This is a great way to build your fan base and show that you’re not just a robot – you are a person with a brand that has a message.