To Pin or Not to Pin

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Pinterest is such a great way to interact with potential customers but it can be a little intimidating if you’ve never “pinned” before. I manage numerous Pinterest accounts for my clients and I get asked questions like, well what should I pin? What boards should I be adding things to? These are great questions so I thought this month I’d take some time to highlight the dos and don’ts of Pinterest. There’s a lot of fun holidays coming up like St. Patrick’s Day, Easter and spring in general, so now’s a great time to learn a little more about the social networking site everyone is talking about! Here are my top 5 tips for maintaining a successful Pinterest page for your business.

  1. Plan Ahead
    Don’t just login and pin a bunch of newly listed products. A general rule of thumb – for every 1 product pin, be sure to pin 3-4 other photos, DIY ideas, etc. If you want to start a themed board for holidays or events, create the board at least one month ahead of time so followers have time to repin their favorites! Some ideas for spring include baby showers, weddings and bridal showers, spring decor, gardening, summer vacation ideas, money saving tips, and spring cleaning.
  2. Optimize & Cross Promote
    Many of my clients have their Pinterest page linked to their Twitter page which is a great way to optimize content and have it seen by more people, but be careful not to over-share. Only share your best pins on multiple platforms and be sure to give all of your pins a nice description. Use hashtags when relevant, but again, don’t over-do it. Stick to 1-3 hashtags and try to make one of them a trending topic. For example, #Vintage #Jewelry #ValentinesGiftIdeas.
  3. Pin What People Are Talking About
    Home décor, organization, quotes, fashion, kids, weddings and recipes are always popular on Pinterest! Find ways to connect your brand’s messaging to topics that are already popular on the platform. If you sell a variety of products that fall into the vintage or antique categories, consider pinning home décor ideas that show how to incorporate vintage and antique finds. If you sell craft supplies, pin tutorials and crafty DIY ideas that show your followers what your brand is all about. Try to make sure every board has a nice mixture of product pins and “other” pins.
  4. Quality Over Quantity
    When it comes to Pinterest, you will find some pinners have thousands of pins and hundreds of different boards but chances are they’ve been using the social platform for a long period of time. Don’t feel like you need to fill up all of your boards right away – stick to quality over quantity. With product pins, only pin your best photos! You might have a great set of vintage dishes for sale in your eBay store, but if you don’t have high quality photos, don’t pin.Pinterest should be considered a showcase of your best work. Similarly, when re-pinning DIY ideas, home décor and recipes, try to stick to pins that have a high number of “likes” and “repins.” Don’t waste time pinning an Irish soda bread recipe that has 1 like and 3 repins when you can find another one that has proven more popular with thousands of likes and repins.
  5. Connect With Your Followers
    After you’ve established your Pinterest page, go beyond re-pinnning and start following, liking and commenting on other Pinterest user’s content to maintain a conversation with your audience. This is a great way to build your fan base and show that you’re not just a robot – you are a person with a brand that has a message.

~Rachel

6 Ways to Beat the Winter Blues

Whether you’re tired of shoveling snow or sick of dealing with the shorter, darker days of winter, this time of year can get you down.  Regardless of whether or not the groundhog saw his shadow, it looks like we’re in for another month or two of wet, yucky weather so we might as well make the best of it.  Here are some of my favorite ways to beat the winter blues without spending a dime or leaving home!

 

Do Some Reading

Stop making lists of all the great books you plan to read this summer and start one today! If you’ve got an Amazon account there are countless books available for free every day.  Not sure what to read? Check out the best-sellers list or find something that can help you in your career.  (I read a recent article said that the most successful business people read an average of four marketing/business related books per year.) If you’re looking for a romance or action packed novel, remember most movies were originally books so pick your favorite and get a new perspective.

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Have a Netflix Marathon

If you’ve never binge-watched a TV series, you don’t know what you’re missing.  Snow days are perfect for Netflix TV marathons. Simply get comfortable, make some snacks and settle in.  Start with a classic series like Friends or How I Met Your Mother, or catch up on the latest season of your favorite show.  Netflix has numerous seasons available so you can watch a TV series from start to finish, or get sucked into one of their original series like the award winning drama, Orange is the New Black.

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Build a Fort

This one is great when school gets cancelled and the kids are home for the day, but you don’t have to have kids to build a totally awesome pillow fort! Stuck at home with just your hubby? Get creative and relive your childhood days seeing who can make the best fort using only blankets, pillows and the furniture in the room. Does your fort have TV access? Host your Netflix TV marathon from your fort and it’s sure to win!

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Bake a Pie

You don’t have to be Betty Crocker to whip up a delicious pie to beat the winter blues.  Take stock of the fruit in your home – maybe you have some apples or peaches that are on the brink of going bad, or maybe you have a bunch of bananas that no one has eaten.  Instead of letting them go to waste, find a recipe for that type of fruit pie or muffins. (Bananas are perfect for muffins!) With just a few additional ingredients like flour, sugar, and heavy cream, you’ll have a delicious pie in no time.  Trust me, if I can make one of these recipes, you can too! Click here for some easy Pinterest recipes to get you started!

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Start Your Spring Cleaning

You don’t have to go all out, but a little bit of cleaning here and there can save you from needing a major “deep cleaning” down the road.  If you’re stuck inside for the day, make an effort to reduce clutter and start a Goodwill or Salvation Army bag to fill with items that can be donated.  Make another bag for trash.  Don’t be a pack-rat… If you don’t use it, donate it. If it’s broken, put it in the garbage. Start with your closets to free up storage space, then move to rooms like the kitchen and bathroom.

If you have kids, do a secret playroom clean up! Use the donation bag and garbage bag method but add a third bag or storage bin for toys that you know your kids like, but haven’t played with in a while.  Chances are, they won’t notice they’re missing and in a few months you can get them back out and they’ll be like new! “Rotate” toys like this every few months to eliminate clutter and save money.

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Take a Bath

When the roads are icy and activities get cancelled, take advantage of the unexpected free time and give yourself some “me-time.” Draw yourself a nice hot bath and give yourself at least 30 minutes of uninterrupted relaxation.  Light some candles, add some bubble bath or Epsom salts and turn your phone off.  Treat your skin to an exfoliating scrub or try this DIY mud mask.

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However you choose to spend your snow-days, remember to take some time to enjoy the little things!

– Rachel