The Best in Social Media this May

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One of the easiest ways to grow your business and increase your sales is to constantly learn from others. With today’s technology it’s easy to find new ideas, infographics that show recent statistics, or articles written specifically for small businesses. Whether you run an eCommerce store, manage a franchise, or run a local business, staying up to date with technology, best practices, and industry standards is key to your success.

In this post, I want to share some of the best articles and resources I’ve found via social media for both eCommerce and small business. There’s something to learn from each article, statistic or photo and I hope you’ll find them useful!

  • Negative Reviews – If someone was unhappy about a product or service, the internet makes it very easy for them to write you a nasty review for all to see, whether it’s via your Etsy shop or your local Yelp page. Learn how to turn a negative situation into a positive one with this article from Business 2 Community.
  • Mobile-geddon – If you haven’t heard about Google’s new algorithms and how they’re negatively affecting websites that aren’t mobile friendly, click here.
  • Common Twitter Mistakes – Unfortunately, not all social media platforms are created equal and I see lots of people joining Twitter, with little knowledge of best practices. Just like Facebook, the 80/20 rule is key! Learn to avoid sounding overly promotional with these simple tips from Time.
  • Facebook is Still Number One – Don’t believe people who try to tell you Facebook is on its way out, teens aren’t even using it, it’s just a waste of your time… They couldn’t be more wrong and statistics show that Facebook is still, by far, the number one social media network for teens and people of all ages. See what research shows about Facebook’s true popularity and click here to read more.
  • Mistakes to Avoid with Your Etsy or eCommerce Shop – Bad product photography is probably the number one thing to avoid, but you may be guilty of some other bad practices without even knowing it. See what the experts have to say with this brilliant article.

For more small business tips and insights, be sure to follow me on Facebook andTwitter!

~ Rachel

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Boost Your Brand with Summer Sales and Networking Events

Colourful hanging sales tags with optional transparent shadow

Sales are a great way to attract new customers and if you’ve got a local storefront or office building, what better way to let people know about your products or services than to host a sale as part of a local event! Here are some ideas to consider.

  • “Beat the Heat” Sale – Similar to a “beat the clock” sale, start your prices low and raise them back to normal as the day progresses or gets hotter. You could also do a one-day only “beat the heat” sale on a particularly hot weekend this summer and simply discount all products or services.
  • Memorial Day or 4th of July Sale – Discount items of your choosing on either of these major shopping weekends. Use patriotic coupon codes like REDWHITEBLUE or AMERICA. Local businesses, get in the spirit with special discounts on your services, throw in a free miniature American flag with every purchase over $50, have your staff wear red, white or blue etc.
  • “Christmas in July” Sale – This is a fun one! You can put all of your Christmas items or cold-weather clothing on sale to move old inventory. If you’re in the service industry, advertise a special price for your standard services, but only if scheduled or completed on July 25 (or the day of your Christmas in July sale).
  • Host an Event – If you’ve got a local storefront or office but don’t have a major advertising budget, host an event to let people know about your products and services. If you’re part of your local Chamber of Commerce or Business Coalition, offer your parking lot or storefront for the next business mixer, or contact the local blood bank to find out about hosting a blood drive. These are great ways to get potential customers in your doors and it doesn’t cost much on your end. Simply provide snacks, set up a display table etc. You may even be able to find another local business who’s willing to donate food or raffle items. At the end of the day, the money spent is well worth the networking opportunities!