What We Can All Learn From Hess Toy Truck’s Holiday Marketing Campaign

We can all learn from Hess Toy Truck's holiday marketing campaign!

Every year my nephews beg for the new Hess Toy Truck for Christmas. They see the commercials on TV and can tell me exactly what the newest truck is capable of; what kind of gadgets it has and how many lights or sirens it comes with.

This year, I was unable to purchase the trucks at a local Hess gas station because here in the Northeast, all of the Hess stations have turned to Speedway stations. That said, I had to go online to order the trucks.

Hess has done a remarkable job of making the transition from in-store to online purchasing easy and I was impressed with their marketing strategy this year for a handful of reasons. What they did isn’t rocket science, but they executed a highly successful campaign we can all learn a thing or two from.

  1. They started marketing early. 
    By Thanksgiving I began seeing commercials on all kid and friendly – family TV stations. I also heard the jingle on the radio. My nephews were already getting psyched for this year’s toy and could tell me it was a red fire truck that came with a little fire rescue vehicle.
  2. They knew their audience.
    Hess carefully selected their audience – kids and parents. I didn’t see the commercials on MTV when I was watching Teen Mom or The Challenge, (my guilty pleasure is trashy reality TV…) but I did see the commercials on Fox News Channel, ABC Family etc. The commercial had a catchy jingle both kids and parents would end up humming all day long (the get this out of my head kind of jingle), and it featured happy kids playing with the trucks, making all 4-10 year old boys jealous.
  3. They made it easy.
    I do almost all of my holiday shopping online, but a lot of people still prefer to do things the good old fashioned way. The Hess Toy Truck commercial clearly outlined the only way to purchase this year was to go to HessToyTruck.com. (Notice they kept the URL simple too.) By keeping it simple and giving clear instructions they made even the “I’m nervous to shop online” customer the confidence to go online and order. The website was easy to use when you got there and you didn’t have to click around or search to find your product, you simply added the truck to your cart and went through the checkout process.
  4. They had great follow up.
    As soon as I ordered my trucks I got an email confirmation and various follow up emails about the shipping status. The trucks came in just a few days time and the shipping was free which was great. One of the biggest things marketers forget about is follow up. When’s the last time you sent someone an email just to see how they liked your eBook or if they had given any thought to your proposal? Or sent an email to remind people to follow you on Twitter, FB or Instagram?
  5. They went social.
    The thing that impressed me most with Hess Toy Truck was the email I got (timed perfectly) on Christmas Eve. It simply said:
    Hess Toy Truck can teach us all a lesson or two about holiday marketing!
    Not only did they send a friendly follow up email, they asked customers to use hashtag #2015HessToyTruck. This is a brilliant idea! A trending hashtag is an awesome marketing strategy and Hess will have photos to share for days if only a fraction of customers actually upload photos and use the hashtag. The point is, they went out of their way to ask. They sent a simple email, gave clear instructions and made it easy for customers to join in on the holiday action.

Next time you want to promote a new product, an eBook or idea think about Hess Toy Truck and keep things simple. Start early, know your audience, make downloading or purchasing easy and remember to follow up in a social way!

 

 

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3 Tips to Grow Your Twitter Following

3 Tips to Grow Your Twitter Following via HighleyDesigned

My clients often ask me – “What should I be tweeting about? I’m not sure what to say and I’m afraid I’ll sound silly.” If you’re brand new to Twitter it’s easy to feel this way but you don’t have to be shy – Twitter isn’t like Facebook – you can say whatever is on your mind, ask a question or “share” (RT) a favorite quote. With Twitter, the more often you tweet the better. You don’t need to think of one profound statement or article to share each day – you can share many!

My best advice to anyone that’s brand new to Twitter is to learn from others. Take a look at what other people are tweeting or talking about and get some ideas of what you want your Twitter “voice” to sound like. If you’re a public speaker and you want to grow your audience and connect with other like minded women, look at the Twitter profiles of your biggest influencers like Oprah, MORE Magazine, Kim Garst etc. Even the president has a Twitter account these days. Take note of what others are tweeting about and how they are sharing information. Chances are if they have hundreds of fans and you find their content fun and interesting, they’re doing something right.

Now it’s your turn. Once you get used to tweeting regularly, sharing your blog posts and links to your website it’s time to start thinking bigger. If you’ve established a posting schedule and have great content it’s time to start expanding your audience. After all, there’s no point in sharing if no one is following! Here are some proven ways to grow your Twitter following without spending a dime. Trust me, they work!

  1. Tweet Regularly and Often and Interact with Others
    Not only should you tweet at least 4-10 times per day, you need to start interacting with others. Try to RT at least twice a day and thank people for sharing your content or liking a tweet. Use any interaction as a way to introduce yourself and if you want to learn more about someone send a DM and ask to connect on FB or LinkedIn.

    I’m not a fan of “salesey” DMs but with Unfollowers.com you can schedule automated DMs to go out to new followers and start a conversation with potential clients, customers or influencers. You can also auto schedule tweets to be sent to new followers, people who add you to lists etc. This is a great tool if you don’t have time to be on your phone throughout the day.

  2. Use Hashtags
    Hashtags are so important on Twitter. Not only do hashtags allow you to find out what’s trending and see what people are talking about, they allow other users to find YOUR content. For each tweet try to use at least one hashtag, and no more than four.

    When you’re trying to decide on what hashtags to use consider what’s trending, who you want to see your tweets, and what “category” you’d put your content into. For example, if you’re an educator you may use: #ChildhoodEDU #TedTalks #Homework #ParentingTips. Think about who the info is helping – parents. Who you want to reach – people that listen to Ted Talks. And the category you’re talking about – Childhood Education or Homework.

  3.  Participate in Twitter Chats
    Twitter chats are an awesome way to meet other people and gain followers. Usually hosted by a top influencer or organization, a Twitter chat will be scheduled to start at a certain time and that person or organization will tweet questions that anyone participating can answer. To be part of the chat use the specified hashtag and all of your answers will be categorized and searchable. You don’t have to answer every single question but if you have a great answer don’t be shy – share it! A chat is also an amazing way to interact with others. RT great answers that you agree with or reply to someone’s answer to say you love it / disagree etc. Your goal is to show off your expertise and find others that you can do business with, connect with or learn from.

 

 

Facebook Posts that Increase Engagement

Want to increase your Facebook engagement? Here are some tips to get your fans commenting and liking like crazy!

  1. Ask a Question
  2. Make it Visual
  3. Make it Fun

One of the best ways to increase engagement is by posting great content. When you want a commenting or liking boost consider posting a fun question or ask your fans for their feedback. People love when you ask for opinions!

Make sure anything you post to FB includes a link or a photo. Photos perform better in the FB Newsfeed algorithm than a text-only post so I can’t stress enough how important it is to have great pictures! You can find free stock photos on a variety of sites or you can make your own graphics with apps like Canva and PicMonkey. I prefer Canva because they have a variety of pre-made templates that make choosing fonts and colors easy!

Here’s a great resource for stock photos if you need them for social media or for your website, courtesy Entrepreneur.com – click here!

Increase your Facebook Engagement with Creative Question Posts and Eye Catching Graphics

It’s also important to keep your questions timely and relevant to your page. Holidays are great talking points and it’s also fun to check out “weird and wacky” events that are happening everyday like National Donut Day or National Spring Cleaning Week etc. I also love to ask people “Would you Rather” type questions because they don’t even have to think of an answer – they just pick A or B and it’s easy!

It’s important to make sure your questions are fun and won’t incite a FB debate on your timeline or offend any potential customers. If you have a fashion site and you want to ask – “Who wore it better:  Hillary Clinton or Carly Fiorina?” – that’s fine, but don’t go asking people who they’d rather vote for etc.

People love to talk about their family, kids, pets and to share their opinions so when you’re coming up with questions keep those topics in mind, then tailor them to your brand and use your own voice!

When it comes to creating graphics make sure your text is easy to read and I recommend using no more than 2 fonts. If you use Canva take note of the fonts in their pre-made templates (these are made by professional designers); if you change the fonts keep in mind what made them work – was one tall and thin and the other was curvy and bold? There’s a reason those fonts were chosen – because they complimented each other. Unless you have design experience stick with suggested fonts or similar options that will also compliment each other.

Keep in mind colors that will compliment your brand and your social media pages or website when creating branded graphics. Did you know when a magazine goes to print the entire 100+ pages must contain the same color scheme and fonts? Imagine your FB page and website are going to print – will they compliment each other?

These are just some pointers for creating graphics that will stand out. The question part is up to you! Good luck increasing your engagement and getting more likes! Here are some of my most popular graphics of 2015.

 

 

Who is the hardest person to shop for on your Christmas list-

Are you team Apple or Android

Would You Rather

 

Work From Home Mom, Tip #22: Take Advantage of Nap Time

Work from home tips: Take advantage of naptime by HighleyDesigned, Mommy blogger and social media marketer

Ah… the sound of… quiet. As a mom to a little one this is a rare treat! My six month old can’t speak words yet but she has certainly found her voice.

I’ve learned that instead of stressing when it seems like the morning has been chaotic, sometimes it’s best to simply put work aside and make my baby girl #1 for a while. Maybe that’s an impromptu walk or reading some books – whatever keeps her happy. When work seems overwhelming it’s important to realize how lucky I am to be able to stay at home and have those little moments with Reagan.

Working from home requires serious time management. I don’t plan my day by the hour, I plan it by what Reagan is up to and how long things will keep her busy. The bouncer and the walker are usually good for a half hour so I can get some Facebook posts scheduled. A bottle might last for 10 minutes which is perfect for switching laundry over or vacuuming the living area. Do any moms actually have a set schedule? I am amazed at those who do! Don’t get me wrong, I know Reagan has a routine at this point – she eats twice before we start our day, again after her nap, she usually poops somewhere in the middle etc. and that’s good enough for me.

When nap time finally rolls around, I take full advantage of however long that may be. I try saving all of my tedious work for nap time – any writing, blogging, phone calls or post planning. Things that can be interrupted like designing new graphics or checking email can be done anytime. Nap time is for the important stuff.

I keep a serious to-do list and I try to prioritize things into categories. Things are either urgent / not urgent, or important / not important. The goal is to stay in the urgent and important categories and not to get stuck working on not urgent, not important items. For example, checking email feels urgent but it’s not – it’s important. Something urgent can be done first, like making a phone call or tackling something else that has an approaching deadline.

Some days nap time is cut short and as frustrating as it can be, I’ve learned to appreciate the time I get with my little one, because there will always be time for work.

Quotes we love

The Fantastic 4 Tools for Social Media Marketers

The Fantastic 4 Tools for Social Media Markters by HighleyDesigned

 

1. Hootsuite

If you’re not using it yet, your life is about to change. Hootsuite allows you to schedule all of your posts for almost every platform in one place. You can also view your newsfeeds and Twitter streams from one place so that you don’t have to login and logout of every account you manage just to comment, like or RT. There are a handful of new sites like Hootsuite, but from my experience none of these new sites offer the sophistication and ease of their predecessor. Hootsuite has everything you need to effectively schedule posts and interact as your brand – all in one place. And it’s less than $10 per month.

2. Evernote

Evernote is a free app you can download on your phone and your computer. It syncs automatically so if you think of an awesome idea or make a note while you’re out and about, it will be on your desktop when you get back to your office. I use this ALL the time. It’s also a great place to save reminders, grocery lists… anything really. When you still have “baby brain” it is truly a life saver!

3. Canva

Canva is an amazing design site that lets you create professional looking social media graphics. It’s perfect for making FB cover photos, Twitter cards, question posts and more. You can choose from pre-made templates or design your own. If you use any of their “paid” elements like a stock photo or a custom design – they only cost $1.00 each. I love using Canva for branded posts. I start with a fun background then do some kind of text overlay – usually a question. These are great for engagement!

4. Unfollowers

If you’re not sure why your Twitter following is stagnant, this is an awesome tool. Unfollowers allows you to see exactly who’s following you, who followed you but unfollowed you and more. It also allows you to schedule Tweets and auto DMs. I don’t like super fake sounding auto DMs, or auto DMs that are trying to sell you something, but a friendly “thanks for following me, etc.” is a great way to start a networking conversation. Using Unfollowers you can track what works and what isn’t as effective so that you can grow your network in a smart way. Most plans start at $5-$10 per month!

 

~ Rachel