Using Facebook to Generate Leads for Your Business

Facebook Lead Gen

Facebook ads can be highly effective for more than just page likes – did you know you can generate high quality leads using a new feature in Power Editor? That’s right – whether you’re a salon owner, a graphic designer or a plumber, Facebook ads can work for you and help to drive your sales!

My hubby’s family owns a septic business so we run Facebook ads on a regular basis to reach new people. When we reached over 400 page likes I started experimenting with different types of Facebook ads to see what is most effective. We had established an active, engaged audience so I wanted to see what would drive sales.

Using Facebook Ads Manager you can run basic campaigns to increase page likes, increase website clicks or promote an offer or event. Keep in mind – for any campaign, less is more. For a small business spending $100 or less on ads each month, stick to a budget of $5-$10 per day. This will allow you to run ads for a number of days before hitting your budget so you achieve maximum visibility.

Running a basic ad for website clicks I did see a spike when I reviewed our Google Analytics, but I found that using Local Awareness and Lead Generation Campaigns was more effective for creating customers. Both options are available when you use Power Editor to create your campaign. Simply login to Facebook, click on Ads Manager, then at the top menu click on Power Editor. This will open in a new window and allow you to create highly customized ads.

In Power Editor, click on Create Campaign to get started and follow the steps provided. Power Editor makes it simple to schedule your ads ahead of time and now you can save your audience so if your ad is successful you can target those people again! To generate quality leads, choose the Lead Generator option from the “campaign type” drop down. You can then customize your campaign – choose a photo that showcases what you do, add a description that clear and tells people why they should click on your ad, and most importantly, select your lead gen form or create one. This is the form that potential customers will fill out when they click on the call to action button. For the service industry, I suggest using “Get a Quote” as your call to action.  My ad description usually says something like, “Request a quote today and save $5 on your septic pumping! One of our technicians will be in contact within 24 hours.) Notice I was to the point, I offered incentive and I gave instructions.

When a potential customer clicks the “Get a Quote” button, instead of being directed to the business website, the lead gen form pops up. They are prompted to enter their name, email and phone number and answer up to 3 questions. You can customize this any way you like! We use the questions – “How can we help you?” and “What services are you interested in?” Facebook allows you to create multiple choice answers and when a potential customer fills out the form you can download their responses as an Excel file. You can also customize the info you need – we stick to name, phone number and email but you can ask for other demographics like address, age or gender. Not only does this work – it’s effective! Instead of seeing that you got a bunch of clicks to your website or new page likes, the lead gen form collects specific information for you so that you can contact potential customers directly and set up service! Last week we spent about $40 and scheduled over $400 in pumping jobs.

Local Awareness campaigns don’t have the contact form feature, but they allow you to target people who live within your service area. This is another effective type of campaign for small businesses. Using Power Editor, simply select the Local Awareness option and then follow the steps provided. I suggest using this type of ad if you have an event, a sale or you simply want to increase your reach. You can spend as little as $5 per day and see results.

If you have questions about running Facebook ads or you’re not sure where to start – contact me today for a free consultation! Hope this was helpful.

~ Rachel

 

 

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Direct Mail Still Works

Yes, you read it – Direct mail still works. As a marketer you’re probably skeptical, and I was too, but I can tell you for select industries direct mail is still effective.

People are no longer looking for remodelers, movers, or painters in their mailboxes – but they are holding onto fliers from their favorite pizza places, Chinese restaurants and septic pumpers! People love coupons and anyone that leaves menu at your door is probably offering sweet deal. As for septic pumping – most people have no idea who to call so when they receive a flier, they hold onto it (especially if there’s a coupon)!

My husband’s family has a septic company and I’ve been amazed at how successful direct mail has been for them. In our area, most townships require people who have septic systems to have them pumped every 2-4 years. Because there’s a “schedule” so to speak, it makes it simple to figure out when you should do a direct mail blast. Within days of sending out fliers, the business will get phone calls from people calling to schedule their pumping because they got their “reminder” in the mail.

The best thing about direct mail is that it’s cheap! Yes, it can add up when you send thousands of postcards or fliers, but the ROI is huge. I use Next Day Flyers btw – the cheapest printing costs I’ve found. What I’ve learned through direct mail, is that when it comes to marketing you have to do what works! In most industries nowadays, direct mail is not effective, but for the septic business, it is.

Before you jump into any new marketing endeavor, think about how you would make a purchasing decision – would you hold onto a flier from a service provider? Would you search online? Would you go to a place like Angie’s List or ask a friend? If you wouldn’t do it, chances are others won’t either so don’t waste your money.

Email marketing is a big one these days that’s effective for some industries and not for others. Email marketing is much more effective for ecommerce sellers than service providers. Again, think about how you make purchasing decisions. If you get an email from Amazon or Macy’s, you might click through to see what sales they’re having or to use a coupon code – but if you get an email from your local plumber you’re probably wondering why you’re on their email list and the message goes straight to the “trash.”

But back to direct mail… Here’s one of the most effective direct mail postcards I created for John Kline Septic Services this year. Key features include a well-branded color scheme, bold fonts and of course, a coupon!

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Throw the Ultimate Hello Kitty Birthday Party

New blog for my client, Good Buys All the Time. They have a huge selection of adorable Hello Kitty gits and treats – perfect for the ultimate birthday bash!

Good Buys All the Time | Say Hello to a Good Buy

Growing up, we didn’t have birthday parties every year – but when we did, mom would do her best to find a theme, bake us the coolest cake and put together the cutest party favors. I can only imagine what she’d be capable of nowadays with the help of Pinterest! At Good Buys All the Time, we understand throwing the ultimate birthday party can add up, but with some cute DIY ideas and some great deals we’re confident your kids will be talking about their Hello Kitty themed birthday for years to come.

Every birthday party needs a great cake, and today cupcakes and decorated cookies are just as popular which gives you options. If you’re inviting a bunch of little girls, mini cupcakes or cookies may be a better idea, but if you’re planning to invite adults as well, a large sheet cake can go a long way.  A cake…

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Write About What You Love

I recently did a blog post for Re-Bath & More that was so fun to write because it was about one of my favorite things… dogs! One of the things I’ve learned as a writer is that it is so much easier to write about things you love.  So when you’re facing writers block, think about your hobbies, your favorite sports or animals and the things you’re good at.  Then find a way to tie that into your theme and you will be writing in no time.  As a copy writer and blogger it can be tough to constantly come up with interesting topics about bathrooms, food, home appliances, small businesses (you get my drift) – but if you think of a way to tie in something you love your article will be sure to resonate with others.  Happy blogging!

 

Dogs Need Baths Too

Originally Published on ReBathandMore.com

Woof!

Woof!

If you’re like us, your dog is not just a pet, he or she is a part of the family; so when you remodel your bathroom you may want to consider where Fido does most of his bathing.  Do you struggle to get your dog into the bathtub? Or does your puppy like to follow you everywhere including the shower? All dogs are different, but these tips can help you make bath time fun for both you and your furry best friend.

Getting Started

First steps first, you may like your brand new bathroom but new tile flooring can feel cold and slippery to your dog.  To prevent your dog from slipping or scratching your new bathroom floor, be sure to clip nails before bath time and place a large towel or blanket in front of the bathtub or shower so your dog feels warm and comfortable.  If you have a long haired dog, brushing your dog beforehand will help with excess shedding that can cause a clogged drain.  It’s also a great way to calm a nervous puppy.  When Fido is ready, be sure to introduce him to the water slowly.  And remember, if it feels too cold for you, it’s probably too cold for your dog.  Bring the water to a luke-warm temperature and use treats to reward your dog for good behavior during bath time.

Bath Time

To protect your brand new bathtub or shower base, a non-slip mat is a great idea.  Your dog will also feel more comfortable as they will be able to get a better footing.  If you don’t have a hand shower, use a cup or even a small bowl to gradually get your dog wet and then apply a small amount of doggie shampoo. Keep in mind, “less is more” when it comes to bath products.  Try to avoid your dog’s head and ears and gently lather the shampoo from shoulders to tail.  If you have a large dog, an extra set of hands is helpful.

A hand-shower makes rinsing easy but if you don’t have one a cup or bowl will do the trick.  A wet dog will want to shake dry so use treats to keep your dog calm.  Be sure to dry your dog thoroughly and if it’s cold outside don’t hesitate to use a blow dryer.

Bath Time Dos and Don’ts

Some things to keep in mind before you break out the towels and the puppy shampoo.

  • Do not – bathe your dog for 48 hours after applying flea or tick medication like Frontline
  • Do not – use cold water
  • Do not – put your dog in a full tub of water right away
  • Do not – use “people” shampoo, it can sting your puppy’s eyes

 

  • Do – bathe your dog regularly
  • Do – use luke-warm water
  • Do – ease your dog into the water gradually
  • Do – brush your dog before bath time to prevent a clogged drain

If you follow these tips we’re sure both you and your dog will love your brand new bathroom!

 

3 DIY Ideas to Spruce Up Your Space this Summer

(Photos courtesy of Pinterest)

Summertime is a great time to work on those DIY projects you pinned to your Pinterest page and never actually attempted.  Maybe your “Pin-spirations” seemed too complicated or you simply didn’t have the time – either way, we’ve picked three of our favorite DIY ideas for summer that are sure to spruce up your space and all they require is a little creativity (and a trip to the hardware store).  Get the paint smock ready!

DIY Idea #1 – Create a Rain Gutter Reading Corner

This is a great way to create a reading corner that’s fun for the kids but functional for mom and dad.  Simply purchase vinyl rain gutters at your local Home Depot and arrange them the way you like.  For a perfect fit in the corners, you may want to purchase some Inside Mitre pieces.  Use a level to make sure they’re straight and voila! A reading corner that features a unique way to display your books and a handy storage solution. The gutters will look great and are sturdy enough to hold tons of books and stuffed critters too.

Rain Gutter Reading Corner

 

 DIY Idea #2 – Spruce Up Your Filing Cabinet with Chalkboard Paint

Give your old filing cabinet a makeover! Purchase chalkboard paint at your local Home Depot and create a whole new look.  Whether you paint the sides or just the front so you can label the drawers, chalkboard paint can turn a dingy filing cabinet into a hip piece of office furniture.  A 30-oz. can costs about $10 and can cover your filing cabinet and more.  Chalkboard paint creates a usable chalkboard on surfaces including wood, metal, concrete, masonry and drywall. Use the extra paint to make a chalkboard in the kid’s room and see how excited they get when you tell them it’s okay to draw on that part of the wall! Chalkboard painted areas erase easily and can be cleaned with soap and water.

Chalkboard Paint - Filing Cabinet

DIY Idea #3 – Creative Storage Solutions for Kitchen and Bathroom Products

It’s hard to stay clean when things don’t have a “place.” Create a place for everything this summer so that even the kids know where to put things away.  An inexpensive way to create storage in the kitchen or bathroom is with desk organizers.  Wire desk organizers come in all different shapes and sizes and the holes in them make them easy to hang with just a few thumb tacks that won’t cause damage to your cabinets.  Measure your cabinet doors and then take a trip to your local office supply store or Home Goods where you can find tons of discount office and kitchen items.  The desk organizer in this photo is perfect for kitchen wraps and foil but could also work well in the bathroom for curling irons, straightners, etc.

Kitchen or Bath Storage

 

Originally written for the Re-Bath & More Blog. Find out what great copy writing can do for your business! Contact HighleyDesigned today.

Be Insightful, Not Informative

Potential customers want to learn more about the products and services you offer but they don’t want to be bombarded with facts and statistics or overwhelmed by a giant product listing.  Provide them with insight about some of the products and materials you offer and let them decide if it’s the best option for them.

Here’s the most recent blog I’ve written for Re-Bath & More about the beautiful tile and natural stone options they offer.  It’s not overwhelming, but it provides some insight for folks who may be in the market for a bathroom remodel and haven’t given much thought to products or materials.

Upgrade Your Bathroom with Natural Tile and Stone

If you’ve thought about remodeling your bathroom, you probably have a Pinterest page or Houzz profile full of design ideas, but you may not have considered what kind of materials are best for your home.   That bathroom you pinned with the glass panel looking out into the wilderness may not be the best choice if you live in downtown Lancaster, or have nearby neighbors.  And you may not want to install that pond-sized soaker tub you liked on Houzz if you’re trying to save on your water bill.

At Re-Bath & More we work with homeowners to find products and materials that are going to provide the look and feel you’ve always wanted, with both style and function in mind.  Tile and natural stone are beautiful options that can help to create a rich, sophisticated feel in your new bathroom.  Not only do tile and stone look great, but their natural qualities make them perfect for wet areas like the bathroom.

Benefits of Tile and Stone

  • Easy to Maintain.  Tile and stone are easy to maintain as long as you adhere to the manufacturer’s cleaning and care instructions and they’ll never crack, peel or fade.
  • Design Flexibility.  Tile and stone are available in countless patterns and designs.
  • Application Diversity.  Tile and stone can be used in almost any application – walls, counter tops, back splashes, fire places, wet and dry areas.
  • Cost Effective.  Tile and stone add value to your home and will never need resurfaced, re-glazed, or recoated.
  • Natural and Allergen Free.  Unlike plastics, fiber glass and other man made products, tile and stone are great for individuals with allergies or simply prefer more earth friendly materials.

Depending on what kind of tile you select you may notice it has a slip resistance rating which is measured by its coefficient of friction (COF).  The higher COF, the more slip resistant the tile.  For a bathroom shower or floor that gets wet often, it’s a good idea to select a higher COF tile.  Many manufacturers will also provide ratings for scratch resistance, moisture absorption, chemical resistance and breaking strength.  A Re-Bath design consultant will help you choose a tile or stone that is sure to meet your needs and withstand the everyday wear and tear your bathroom experiences.

Forza Stone Examples

 

 

 

 

 

 

 

 

Things to Consider When Selecting Tile or Stone

  • Identify the space and its application
  • Select the type of tile or stone – ceramic, glass, porcelain, granite, quartz etc.
  • Select the color and shade
  • Select the texture and size – solid sheet, 4×4” squares, 12×12” large squares, the options countless
  • Create your layout and/or decorative pattern
  • Select grout color and type

Tile Examples

 

 

 

 

 

 

 

 

 

We work with Daltile for all of our tile needs and Forza Stone for all of our natural stone projects.  To learn more about natural stone be sure to check out this short video, courtesy Forza Stone Building Solutions.