If you’re new to social media but you’re not sure what your business should be doing, here are some tips! Remember, it’s better to be active on one social media platform than to post infrequently on all of them.
No matter what industry you’re in, every business should be on Facebook. If you don’t have time to post every day, make it a habit to post every few days and make it a habit to be consistent. Facebook has become so popular it’s like your calling card. In many ways your business page is second to your Google listing.
- Small businesses
- Marketing to local customers
- Announcing and planning events
- Dealing with customer service issues
- Running contests and giveaways
If you’re in the fashion, beauty, travel or creative industries, Instagram will serve you well. Instagram has a young demographic and Instagram is all about photos. Another key feature is that your newsfeed is based in real-time like Twitter, there’s no dealing with tricky algorithms like Facebook.
- Businesses with high quality photos – product photos, before and after photos, videos, styled shots etc.
- Fashion brands, bloggers, Etsy sellers, hair and nail industry, photographers, wedding planners, restaurants, event venues
- Showing off new products, food, before and after photos, art
- Connecting with other brands, businesses and individuals
Keep it short and sweet in 140 characters or less! Twitter is great for anyone in tech or marketing, it’s also great for anyone that represents an organization, runs their own business or has an area of “expertise.” If you have a blog, do any public speaking or want to network with others, Twitter is an awesome place to be.
- Tech companies, marketers, authors, speakers, funny people and any business that provides customer / product support
- Alerting fans or followers of new content or blog posts, events or glitches
- Resolving customer service issues
- Networking with other professionals, live-chatting or answering questions
If you’re a business owner, professional, author or speaker LinkedIn is the best place to find opportunities. Whether you want to do business with someone, talk guest blogging or invite someone to appear on your radio show, this is a place to do it. On LinkedIn you can send a direct message without sounding creepy or weird and you don’t have to be shy about “friending” someone.
- Business owners and professional organizations
- Connecting with people you’d like to do business with, get a recommendation from, share your content with and learn from
- Getting your name out there and establishing yourself professionally
Ecommerce busniesses this is the social media network for you! With Pinterest you can pin all of your products and in one click potential shoppers are at your storefront. This is also a great platform for anyone in home decor, remodeling, travel and other photo-friendly industries.
- The Ecommerce industry
- Fashion, beauty, bloggers, artists, fitness experts
- Showing off products and online content