How to Create Quality Video Content for Social Media

Learn to create quality video content for social media via HighleyDesigned

One of the things I can’t stress enough when it comes to social media is quality vs quantity. It’s better to focus on one or two platforms you can master, than waste your time trying to gain followers on every single social network. That said, choose the platform(s) that already have a large following and make it your goal to expand them! One of the best ways to grow your audience is with engaging content, and if you read my latest blog I talked all about content marketing and its various forms. Today I want to focus on video.

Whether you’re using Facebook, Twitter, IG or you’re already broadcasting on Periscope, the key to great video content is knowing your audience. Does your audience follow you for information? Do they follow you because you make them laugh? Or do they follow you for your expert tips and DIY ideas? Take what you’re already good at doing and expand it! Learn to create videos with content you’ve already covered. It’s easy!

If you’ve written an awesome blog about something, break it down into three main talking points. Then, write yourself some notes. You can do a quick Periscope broadcast explaining your post and reviewing your key points or you can make an edited video for Facebook! If you can keep it to 10 seconds or less, create a short video featuring a key point for Instagram. If you’re not a talker or you get camera shy, play around with different video apps like Legend and Filmora and create a step by step tutorial with visuals and graphics.

Another way to create engaging video content is to give your audience a “sneak peak” or “behind the scenes” tour. Show them what a day in the studio is like or take a short video of your staff, or even your kiddos if you work from home. Trust me… it may seem lame at first but people LOVE to see the “real” you! And people love pets and babies, no matter what they say!

The biggest thing holding you back from creating video content is you! Whether your budget is big or small you can take quality videos with your cell phone or using the free apps I mentioned. If you have a tiny budget, start small and make your videos personal. If you have money to spend, by all means hire someone professional to highlight your brand! Video is here to stay so find a way to start using it for your business. The sooner you do the sooner you’ll see an increase in your engagement across all platforms!

Here’s a short video I created with Legend to promote the podcast I host each week with Lancaster Podcast Studio. It doesn’t have sound but it’s perfect for IG or Facebook! When people see something moving or realize an image is actually a video they stop scrolling for a moment and watch! Enjoy!



Boost Your Brand with a Facebook Giveaway

December Newsletter

A giveaway is one of the best ways to increase Facebook engagement and brand awareness. Everyone loves a freebie and what better way to advertise than with photos of a happy giveaway winner enjoying their new products!

You don’t have to set up your giveaway with a fancy app or add-on. With less than 1000 Facebook fans or page “likes” a simple wall post is all you need.  Make sure your product photos are high quality so people can see what’s up for grabs, then think of a call to action – something you want people to do in order to be entered for a chance to win. Maybe you want them to “like” the post, or maybe your goal is to increase engagement so you want them to “comment” for a chance to win.  Get creative! Is it a holiday themed giveaway? A great call to action might look like this:  “Like this post and comment with your favorite Christmas song for a chance to win!” To keep things fair, add all of the “likes” and “comments” to a simple excel spread sheet and use a random sort method to choose a winner.  Apps like PageYourself will do this for you, but until you are dealing with hundreds of entries, stick to a self managed wall post.

When you’ve chosen a winner, make an announcement with another Facebook wall post and ask the winner to inbox you with their contact information so you can send them their prize. This is a great way to create dialogue with a potential customer. Respond quickly and thank them for their participation. Send the prize out in a timely fashion and package it with care.  Giveaway winners are potential future customers and great referral sources. If they love your product, you can bet that after their positive experience with you and your business they may place an order of their own or send a friend your way. Also, be sure to ask them to post a photo wearing or using their prize so you can share it on your social media channels.

So you’ve run a successful giveaway but you were disappointed in the level of participation.  This happens. Sometimes Facebook posts get “buried” in the newsfeed, but there is a simple way to combat this for next time – promote or “boost” your post for just $5. Facebook has tons of affordable options for running ads and promotions and for just $5 you can increase your giveaway participation ten-fold. Giveaways are great ways to reward your fans and followers so if you promote your post be sure to promote it to those people who already “like” your page. People who “like” your page are also more inclined to participate and “share” your post with their own friends. You’ll be amazed at the increase a small investment can make!



Q. How long should my giveaway run from start to finish? 
A.  People lose interest quickly and your giveaway post will not be at the top of people’s newsfeeds for more than a day so keep things quick. 1-2 days is all you need to announce the giveaway, provide a call to action and announce a winner.
Q. How much should I spend if I want to reach more of my fans and increase engagement?
A. No more than $5 – you’re already giving something away for free so save your cash. You’ll be surprised at what $5 can do.
Q. What items or products are best for giveaways? 
A. You don’t want to do a giveaway to get rid of old inventory or items that never sold – they probably never sold for a reason. You also don’t want to lose a lot of money. Choose something new, something fun or something seasonal that people will want to use or wear right away.