Boost Your Brand with Summer Sales and Networking Events

Colourful hanging sales tags with optional transparent shadow

Sales are a great way to attract new customers and if you’ve got a local storefront or office building, what better way to let people know about your products or services than to host a sale as part of a local event! Here are some ideas to consider.

  • “Beat the Heat” Sale – Similar to a “beat the clock” sale, start your prices low and raise them back to normal as the day progresses or gets hotter. You could also do a one-day only “beat the heat” sale on a particularly hot weekend this summer and simply discount all products or services.
  • Memorial Day or 4th of July Sale – Discount items of your choosing on either of these major shopping weekends. Use patriotic coupon codes like REDWHITEBLUE or AMERICA. Local businesses, get in the spirit with special discounts on your services, throw in a free miniature American flag with every purchase over $50, have your staff wear red, white or blue etc.
  • “Christmas in July” Sale – This is a fun one! You can put all of your Christmas items or cold-weather clothing on sale to move old inventory. If you’re in the service industry, advertise a special price for your standard services, but only if scheduled or completed on July 25 (or the day of your Christmas in July sale).
  • Host an Event – If you’ve got a local storefront or office but don’t have a major advertising budget, host an event to let people know about your products and services. If you’re part of your local Chamber of Commerce or Business Coalition, offer your parking lot or storefront for the next business mixer, or contact the local blood bank to find out about hosting a blood drive. These are great ways to get potential customers in your doors and it doesn’t cost much on your end. Simply provide snacks, set up a display table etc. You may even be able to find another local business who’s willing to donate food or raffle items. At the end of the day, the money spent is well worth the networking opportunities!