Promote an Event with Social Media

Hosting a business mixer, charity event or major retail sale?  Radio and print advertisements are great, but if your business is on a budget, be sure to consider the advantages of social media.

Because social media is free, you can begin promoting your event long before a small budget would allow for promotion on radio or TV.  Start a countdown and build anticipation with posts that offer a sneak peak of what’s to come or provide incentive for people to visit your website for more information.  Not only will people check back to see what’s happening on your Facebook page, but providing incentive to visit your website for more information can boost web traffic leading up to the event.

Provide information and photos on your company blog so that customers and fans can find all event details in one place and easily share the information with others.  Is registration required or do you plan to offer a special discount to the first 100 customers?  Include a link to the registration forms on your blog or create a Facebook-Only coupon to increase page likes and engagement leading up to the event.  The goal is to spread the word about the event and create a call to action that will get consumers to follow through and attend/vote/purchase an item on the day of your event.

If you spend weeks promoting a special event, be sure to post follow up photos and to thank your fans and followers for their support.  If someone has seen updates about your charity drive in their Facebook newsfeed for weeks, they are going to be disappointed if they never see photos from the charity event itself.  Make sure people see what their time/money/efforts have contributed to.

ReBath and More supports Schreiber Pediatric’s Rubber Ducky Race and Festival each summer, so I recently began promoting the event via the company Facebook page.  Closer to the event we have a TV segment planned and Schreiber has representatives on local radio stations throughout the month of July leading up to the even on July 27.  With Facebook I’m able to encourage people to buy ducks for the race, tell them about the event and what it supports and spread the word about the festival and ducky race.  By selling ducks on site we are able to increase traffic to our showroom and demonstrate our commitment to community.

Whether your event is large or small, social media can add tremendous value to a limited advertising budget, helping you reach a larger audience and generate a greater turnout/increased sales. Not only does an event give people a reason to visit your business on social media but it can drive traffic to your website and provide valuable content for your company blog and other web pages. See how HighleyDesigned helped ReBath and More promote the Schreiber Pediatric Rubber Ducky Race and Fesitval by visiting the company blog or checking them out on Facebook.

Below is one of the fliers I created to promote the event throughout the shopping center where ReBath is located.  I asked the other local businesses to send people our way to purchase ducks for charity, ultimately supporting a good cause and increasing our business at the same time.

Event Flier

Event Flier for Local Marketing

Ways to Create Meaningful Social Media Content

What makes great content for your company’s Facebook page or other social media channels? One of the best ways to engage your audience is to show them your personality!  Customers want to work with a local business they can relate to and feel good about doing business with.

One of the easiest ways to create content that shows more than just the professional side of your business is to feature “behind the scenes” photos.  Regardless of your industry, people love to see what your company is like behind the façade of your organized website or beautiful store front.  They want to see what kind of employees work for you, what your company does to support the community, and what goes into creating your product or service.

When I worked for the iconic American hat company, Bollman Hats, we used Instagram to feature behind the scenes photos from the hat-making process.  Customers loved seeing how the stylish hats we manufactured went from raw wool to finished product.  Our photos showed hats going through the various phases of manufacturing and customers could see the dedicated employees who molded, felted and blocked each hat.  Making a connection like this shows customers that your company is not just a brand, a familiar face or a radio jingle, but a group of hard working individuals that they can relate to.

Another way to create meaningful social media content is to participate in local community events.  Businesses are often asked to sponsor local charity events, school organizations, golf outings, etc.  When your company agrees to sponsor one of these events you are often given the chance to advertise on the event website, create a take-away or flier to be given to event participants or better yet – sign up a team of your employees to directly participate in the event or volunteer at the event.  If you’re able to participate at the event the photo opportunities are countless.  Snap a shot of one of your carpenters helping a toddler at a children’s charity event or your business owner crossing the finish line at a charity run.  These photos are great for social media, website content and more.  They also encourage engagement from your fans and followers because people love to “like” a photo that features someone they know or an event they also attended.

ReBath & More recently sponsored and participated in The Junior League of Lancaster County’s Annual Run 4 Luck.  We were featured on the event website and were able to print fliers that went into every goodie bag – and there were over 800!  We took tons of photos during the event and were sure to wear our ReBath tee-shirts for the day.  The photos from this event made for one of our most liked Facebook posts in the month of March and the exposure we received was fantastic for business.

Not only did we feel great about sponsoring a worthy cause, but by doing so our customers are able to feel good about supporting our business and that’s the key to creating meaningful content. 

PicMonkey Collage

Run 4 Luck Flier

Flier for Goodie Bags – Front

Run 4 Luck Flier 2

Flier for Goodie Bags – Back