How to Create Quality Video Content for Social Media

Learn to create quality video content for social media via HighleyDesigned

One of the things I can’t stress enough when it comes to social media is quality vs quantity. It’s better to focus on one or two platforms you can master, than waste your time trying to gain followers on every single social network. That said, choose the platform(s) that already have a large following and make it your goal to expand them! One of the best ways to grow your audience is with engaging content, and if you read my latest blog I talked all about content marketing and its various forms. Today I want to focus on video.

Whether you’re using Facebook, Twitter, IG or you’re already broadcasting on Periscope, the key to great video content is knowing your audience. Does your audience follow you for information? Do they follow you because you make them laugh? Or do they follow you for your expert tips and DIY ideas? Take what you’re already good at doing and expand it! Learn to create videos with content you’ve already covered. It’s easy!

If you’ve written an awesome blog about something, break it down into three main talking points. Then, write yourself some notes. You can do a quick Periscope broadcast explaining your post and reviewing your key points or you can make an edited video for Facebook! If you can keep it to 10 seconds or less, create a short video featuring a key point for Instagram. If you’re not a talker or you get camera shy, play around with different video apps like Legend and Filmora and create a step by step tutorial with visuals and graphics.

Another way to create engaging video content is to give your audience a “sneak peak” or “behind the scenes” tour. Show them what a day in the studio is like or take a short video of your staff, or even your kiddos if you work from home. Trust me… it may seem lame at first but people LOVE to see the “real” you! And people love pets and babies, no matter what they say!

The biggest thing holding you back from creating video content is you! Whether your budget is big or small you can take quality videos with your cell phone or using the free apps I mentioned. If you have a tiny budget, start small and make your videos personal. If you have money to spend, by all means hire someone professional to highlight your brand! Video is here to stay so find a way to start using it for your business. The sooner you do the sooner you’ll see an increase in your engagement across all platforms!

Here’s a short video I created with Legend to promote the podcast I host each week with Lancaster Podcast Studio. It doesn’t have sound but it’s perfect for IG or Facebook! When people see something moving or realize an image is actually a video they stop scrolling for a moment and watch! Enjoy!

 

Advertisements

Content Marketing: It’s Not Just Blogging Anymore

Content Marketing Comes in Many Forms | Learn more via @HighleyDesigned

I recently started hosting a podcast with Lancaster Podcast Studio called Open Chat and my guests this week were local marketing professionals. We had a great talk about digital marketing and social media but the topic we kept coming back to was content marketing – what it is and how to provide value to your online audience. (To listen to the full show click here.)

I think one of the biggest challenges we face as marketers is defining our audience and creating a variety of media for them to consume. With the numerous social media platforms we have to post on, content marketing isn’t just blogging anymore. And Google is getting smarter – you cannot just blog to add keywords to your website – they want to see that you are providing valuable content that’s user friendly.

So regardless of what industry you’re in, if content marketing isn’t just blogging anymore, what is it? Well, content marketing can be a free eBook, a standout visual, a video or tutorial, an infographic or a free download. There are various tools to create this kind of media and most of them are FREE so it’s easy to incorporate video, GIFs and tutorials into your marketing mix. To learn more about free tools for creating video and standout graphics see my previous blog.

Now that you know what content marketing is, let’s talk about adding value. Something is not valuable if it’s been written about and talked about a million times already. If you are going to write or create a video about something that’s yesterday’s news, you better have a fresh perspective to keep your audience interested. Another tip – if you can’t explain a process in a few simple steps then leave it to someone else. Adding value means providing your audience with something that’s fresh, easy to follow, entertaining to watch and useful to learn about.

With all of that in mind, think about the various social platforms your brand is using. After you write a great blog you can repurpose that content over time to each of your social platforms as a different form of media. For example, I recently blogged about working from home. I then created a graphic for Instagram and shared a link to the article on Facebook and Twitter. Before writing this blog I decided I’d take that content a step further and create a video to share my 3 favorite tips for work from home success.

The key to content marketing success is simple:

A. Define Your Audience
B. Keep Your Content Fresh
C. Use a Variety of Media – Blogging, Video, Graphics, Downloads, GIFs, etc.
D. Focus on Quality, Not Quantity

If you’re a work from home entrepreneur, blogger or freelancer, enjoy my video! And be sure to checkout the Open Chat podcast – It’s available each Wednesday on iTunes and Stitcher.

 

 

3 Tips to Be More Productive Working from Home

3 Tips to be MORE productive working from home via HighleyDesigned.

Most people think working from home is a breeze. No schedule, no rules, no boss to check in on you and no annoying coworkers… But the truth is, as great as it can be to set your own schedule and get your creative juices flowing, working from home can be hard. It requires a ton of self motivation, organization and planning! I’ve been working from home running my freelance marketing business for nearly two years now and I’ve learned a lot about what works for me so I thought I’d pass along some tips this week.

  1. Plan Plan Plan. 
    When you’re managing numerous projects and accounts, planning is essential. Whether you use a detailed spreadsheet or a good old fashioned to-do list, make sure you have a plan for the week. Set realistic expectations of what you can complete each day and plan for unexpected things to pop up. Don’t fill your schedule to the brim so that an impromptu phone call throws you for a loop – give yourself some wiggle room. If you know it’s going to be really nice out one day, plan to finish early so you can enjoy the park!

    I use an Excel spreadsheet to manage all of my tasks and keep track of deadlines. A color system lets me know if things are HOT, WARM or COLD, and I work from red to blue. The goal is to keep all of my tasks in the blue – meaning I have plenty of time to finish them. Occasionally I’ll have a day full of red tasks that need to be done asap, but if I manage my time effectively, that’s not often, saving me time and stress.

  2. Develop a Routine.
    As nice as it is to “wing it” sometimes, working from home is a commitment that requires routine. If you’re not a morning person, that’s fine. Don’t let anyone make you feel guilty because you enjoy your sleep. Maybe you do your best work from 4pm-11pm, find what works for you and stick to it! If you work from home so that you can take care of your kids, you’ll probably need to work around nap time or school pick-up etc. When you find what works for you, make it a habit!

    My daughter is 9 months old and requires a lot of attention, so my mornings are typically dedicated to her and keeping our home in one piece. I can count on getting back to emails and responding to any “red hot” tasks when she takes her morning nap. In the afternoon, I do the rest of my work. Not only does a routine help keep me organized, it helps me set boundaries so I can decide what I can commit to or decide if I’m too busy. As a freelancer it’s easy to take on a ton of projects so it’s always important to think ahead so you don’t bite off more than you can chew.

  3. Take Time for YOU.
    It’s easy to get lost in a project when you’re working from home. I know I’ve had those sweatpants and crusty t-shirt kind of days when I can’t seem to pull myself away from the computer until I finish ONE more thing! But the truth is, nothing good comes from overworking yourself (or wearing sweatpants all day.) If this sounds like you, put the laptop down, take a shower and eat a good meal! You can’t produce your best work if you’re not feeling good about yourself. There’s nothing wrong with being comfortable while you work from home, but I find getting myself together in the morning, eating breakfast and just taking time to be human is a huge benefit to my work life.

 

Everyday SEO Part II: Alt Tags that Rock!

Learn how to optimize your website's images with descriptive Alt Tags. Everyday SEO via Highley Designed.

The images and photos on your blog or website can be helpful or or hurtful to your site’s overall Google ranking. The goal is for them to be helpful! Things to keep in mind include photo size which can effect your site’s load time and whether or not your images are optimized with the appropriate Alt Tags/Text and Titles.

So what are Alt Tags and why are they important? Well, they’re not really tags, they are more like descriptions. According to Yoast, the SEO experts, “Alt tags and title tags strengthen the message towards search engine spiders and improve the accessibility of your website.”

So let’s break it down. This is a complete HTML image tag:

<img src="image.jpg" alt="image description" title="image tooltip"/>

 

If you’re using a visual website builder, HTML is the text “behind the scenes” that tells your server what to display. Most website builders have options for viewing and editing the HTML directly, but to add your Alt Tags and Titles you shouldn’t need to. In fact, if you’re using WordPress, adding your Alt Tags is easy. After uploading your photo simply click “edit” and you’ll see these options.

Learn how to add Alt Tags and Titles that will boost your website's SEO via HighleyDesigned.

If you’re using another platform you will have similar options. I suggest finding your image options or settings where you should be able to add the same things – Captions, Alt Tags/Text and Tool Tips. The Alt Tag/Text is what appears by default when you Pin an image to Pinterest. If you enter something in the Tool Tips field that text will appear when someone hovers over the photo on your website.

Now that you know how it works, let’s talk about what your Alt Text should include. Just like it’s important for your site Title and page Titles to include keywords and phrases, your Alt Tags should do the same. Alt Tags should be a full sentence or phrase that describes what the photo is all about or why it’s on your site. Yoast also recommends that “If your image is an image of a specific product, include both the full product name and the products product ID in the alt tag, so it can be easily found.”

Now that you know how to optimize your images, go back and edit the photos on your site that don’t have custom Alt Text and be sure to add it to any of your new photos and images in the future. SEO is always changing but this is a tried and true method to make your website more Google-friendly.

Stay tuned for more SEO tips and be sure to follow me on Facebook and Twitter for the latest in social media marketing and web design.

 

 

Turn One Blog Post into Five Social Media Posts!

Create five social media posts from just one blog post via @HighleyDesigned

Lots of people have great blogs but can’t effectively use their content for social media. I’ve found that visual content speaks across all platforms so I want to share today how you can turn one blog post into five or more social media posts!

I LOVE creating visual posts because they are guaranteed to drive engagement. A simple way to create your own graphics is with Canva. Choose from a ton of FREE layouts or pay $1 for additional features.

Fist, choose a blog that’s full of great content and tips. Next, take a sentence from your latest blog and make a quote graphic! Not only can you post the link but now you can share your graphic.

Create countless social media posts from one blog post! Learn how via @HighleyDesigned.

Want to make one blog post go even further? Create a graphic with a tip or statistic from the blog. Here’s an example:

Create countless social media posts from one blog post! Learn how via @HighleyDesigned.

You can turn one blog post into countless social media posts by pulling it apart and creating original visuals. These are especially great for Instagram and Pinterest! Canva also has a feature to help you create infographics which are awesome for showing a step by step process.

Now that you’ve created three new, original posts you can repeat the process! Pick another quote, or tip and create two more original graphics. If blog on a weekly or bi-weekly basis you can create a ton of original social media posts that will direct people to your website without having to post the link over and over again.

Happy Posting!

Increase Your Search Ranking Without Spending a Dime: Everyday SEO

Learn how to increase your search ranking without spending a dime! Learn everyday SEO tips from HighleyDesigned.

You spent hours creating a website (or you hired someone to do it) and it looks beautiful, but for some reason you’re not seeing the traffic you expected. That’s where SEO comes into play. Search Engine Optimization done right will not only get your website on the first page of Google, it will keep it there.

Big SEO firms will charge you a ton of money each month just to send you a report with your Google analytics (that you could have printed on your own). Most won’t take the time to explain what happens behind the scenes or walk you through ways to improve your SEO on your own. Luckily, I’ve had the privilege to work with a local SEO guru who has taught me a thing or two that anyone can implement to improve their search rankings. These strategies are current and proven to work – I’ve seen myself how an average website went to the first page of Google into the top slot within 2 months.

In Part 1 of Everyday SEO tips, I’m going to share some tips for writing better page titles that will improve your search rankings with keywords. But first, let’s talk about keywords.

Keywords: Words that best describe your products and services; words that people will use when searching for your business or services; words that if used correctly will improve your search ranking.

I suggest choosing your top 4 -6 keywords to incorporate into your page title. Then the goal is to create a keyword phrase, incorporating your business name and basic info. To string it all together, the vertical dash is going to be your best friend. (It looks like this | and can be found between the backspace and the enter keys on your keyboard). After your title is written simply copy and past this into the site title/page title section of your website. I use Dudamobile for web design and their website builder makes this entire process so easy! If you don’t use a visual editor simply paste the title into the appropriate section of your header HTML.

Below is an example of a great site title (this is used on the site home page). The company is my hubby’s family’s septic business and they have been on the first page of Google since we implemented Anthony Associates Moveisity program in December. You can create something similar for your own company, regardless of your industry. If you’d like to learn more be sure to follow me on Facebook and be sure to check back for Part 2 where I’ll be sharing how to optimize your photos and alt tags for SEO purposes.

Page Title Example: 

Septic Tank Services Lancaster Pa | John Kline | 717-898-2333 | Septic Cleaning | Pumping | Inspections | Lancaster Lebanon York and Dauphin County Pennsylvania | Waste Removal | Frequent Pumping Discounts

*With Dudamobile this site title will appear for each page unless you go into the SEO settings for each individual page and create additional titles. I suggest creating additional titles that better describe your other pages – services, FAQ etc. However, a title like this one would be fine for your About or Contact pages as well.

Have an awesome weekend and remember, SEO takes time. It takes a few days for any changes to your site to be cached (recognized by Google) and after the changes are recognized it takes time for your site to move up the ranks. But be patient – if you’re doing the right things and your site has great content you will see results!

 

~ Rachel

 

 

 

 

 

New Instagram Features for Social Media Managers!

Sweet New IG Features for Social Media Managers by HighleyDesigned

Instagram has finally introduced an awesome feature for social media managers! I mean, it’s about time you can switch accounts without logging out and logging back in… (Both Facebook and Twitter have had the feature for years.) That’s right – account switching is here.

Whether you have a bunch of IG accounts you manage or you simply want to be able to switch between your personal and business accounts more easily, here’s how you do it. And as of now you can add up to 5 accounts… Bummer if you have more, but at least it’s a helpful step!

Step 1. Login to one of your Instagram accounts and click on your profile at the bottom right.

Step 1 - Login to your IG account and click on your profile at the bottom right

Step 2. Click on the “options” dots at the top right.

2016-02-08 19.46.01

Step 3. Scroll all the way down and click “Add account.”

New IG Features for Social Media Managers!

Step 4. Simply login to your next account and repeat the process to add additional accounts.

New IG features for Social Media Managers!

Step 5. Toggle between accounts by holding the profile image at the bottom right – a menu will pop-up and you’ll see a check next to the account you’re currently using.

New IG Features for Social Media Managers!

Now that your accounts are added you can post pictures and manage your accounts more easily! For more tips and tutorials be sure to follow me on Facebook and keep posting great content.