Want to increase your Facebook engagement? Here are some tips to get your fans commenting and liking like crazy!
- Ask a Question
- Make it Visual
- Make it Fun
One of the best ways to increase engagement is by posting great content. When you want a commenting or liking boost consider posting a fun question or ask your fans for their feedback. People love when you ask for opinions!
Make sure anything you post to FB includes a link or a photo. Photos perform better in the FB Newsfeed algorithm than a text-only post so I can’t stress enough how important it is to have great pictures! You can find free stock photos on a variety of sites or you can make your own graphics with apps like Canva and PicMonkey. I prefer Canva because they have a variety of pre-made templates that make choosing fonts and colors easy!
Here’s a great resource for stock photos if you need them for social media or for your website, courtesy Entrepreneur.com – click here!
It’s also important to keep your questions timely and relevant to your page. Holidays are great talking points and it’s also fun to check out “weird and wacky” events that are happening everyday like National Donut Day or National Spring Cleaning Week etc. I also love to ask people “Would you Rather” type questions because they don’t even have to think of an answer – they just pick A or B and it’s easy!
It’s important to make sure your questions are fun and won’t incite a FB debate on your timeline or offend any potential customers. If you have a fashion site and you want to ask – “Who wore it better: Hillary Clinton or Carly Fiorina?” – that’s fine, but don’t go asking people who they’d rather vote for etc.
People love to talk about their family, kids, pets and to share their opinions so when you’re coming up with questions keep those topics in mind, then tailor them to your brand and use your own voice!
When it comes to creating graphics make sure your text is easy to read and I recommend using no more than 2 fonts. If you use Canva take note of the fonts in their pre-made templates (these are made by professional designers); if you change the fonts keep in mind what made them work – was one tall and thin and the other was curvy and bold? There’s a reason those fonts were chosen – because they complimented each other. Unless you have design experience stick with suggested fonts or similar options that will also compliment each other.
Keep in mind colors that will compliment your brand and your social media pages or website when creating branded graphics. Did you know when a magazine goes to print the entire 100+ pages must contain the same color scheme and fonts? Imagine your FB page and website are going to print – will they compliment each other?
These are just some pointers for creating graphics that will stand out. The question part is up to you! Good luck increasing your engagement and getting more likes! Here are some of my most popular graphics of 2015.