Holiday Pinterest Board Ideas for Your Ecommerce Business

Holiday Pinterest Ideas

As the holidays draw near it’s more important than ever to begin promoting your products! Pinterest is an awesome social media site for eCommerce sellers that lets you do just that. By creating Pinterest boards that others want to follow, your products can be viewed by countless potential customers – the key is to get creative with your boards! The most popular categories on Pinterest are as follows:

1. Home (17.2%)
2. Arts and Crafts (12.4%)
3. Style/Fashion (11.7%)
4. Food (10.5%)
5. Inspiration/Education (9.0%)
6. Holidays/Seasonal (3.9%)
7. Humor (2.1%)
8. Products (2.1%)
9. Travel (1.9%)
10. Kids (1.8%)

These are the kinds of things people are pinning, so think of ways to get your products in the mix. Holidays are the perfect time to create new boards with seasonal themes. You can do it with food, home decor, fashion, quotes, you name it – the list goes on! Successful pins have well-written descriptions and with the introduction of Pinterest ads – you no longer need hashtags. If you’re selling on Etsy you don’t need to change your product links because when you renew a listing the URL stays the same, but if you’re selling on eBay consider linking your pins to the appropriate category within your store instead of the exact item. This can be tedious but it’s worth it – you don’t want to send people to a link that says the product is no longer listed or the item has been sold.

Now, the fun part – creating holiday boards! I have clients in a variety of industries so I thought I’d make a list of some ideas that have proven successful. I love getting ready for the holidays, don’t you?!

Clothing and Jewelry

  • Fancy Holiday Party Outfits
  • What to wear: New Year’s Eve
  • Holiday Hair and Makeup Tips
  • Ugly Christmas Sweaters and Themed Party Ideas
  • Gifts for Her

Homegoods and Housewares

  • Holiday Tabletops
  • How do you hang your Christmas stockings?
  • Curb Appeal Tips – Wreaths, Lights, DIY
  • Christmas Tree Ideas
  • Holiday Drink Recipes
  • Christmas Cookies, Pies, Novelty Desserts (Be specific – “Christmas Cookie Decorating Ideas” is better than “Holiday Desserts”)

Accessories, Handbags, Novelty Products

  • Stocking Stuffer Ideas (for men, kids, women – you can make multiple boards)
  • Packing Tips for Holiday Travel
  • Secret Santa Gift Ideas
  • Teacher Gift Ideas
  • Fun Ways to Say Merry Christmas
  • Gag Gifts or White Elephant Gifts

Vintage and Antique Items

  • Holiday Collectibles
  • Christmas Through the Decades

Books and Games

  • Holiday Family Traditions
  • The Best Books to Read this Christmas
  • A Book is a Gift You Can Open Again & Again

Kids and Baby Products or Clothing

  • Baby’s First Christmas
  • Family Christmas Photo Ideas
  • Baby Shower Gift Ideas

Happy Pinning!

6 Ways to Beat the Winter Blues

Whether you’re tired of shoveling snow or sick of dealing with the shorter, darker days of winter, this time of year can get you down.  Regardless of whether or not the groundhog saw his shadow, it looks like we’re in for another month or two of wet, yucky weather so we might as well make the best of it.  Here are some of my favorite ways to beat the winter blues without spending a dime or leaving home!

 

Do Some Reading

Stop making lists of all the great books you plan to read this summer and start one today! If you’ve got an Amazon account there are countless books available for free every day.  Not sure what to read? Check out the best-sellers list or find something that can help you in your career.  (I read a recent article said that the most successful business people read an average of four marketing/business related books per year.) If you’re looking for a romance or action packed novel, remember most movies were originally books so pick your favorite and get a new perspective.

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Have a Netflix Marathon

If you’ve never binge-watched a TV series, you don’t know what you’re missing.  Snow days are perfect for Netflix TV marathons. Simply get comfortable, make some snacks and settle in.  Start with a classic series like Friends or How I Met Your Mother, or catch up on the latest season of your favorite show.  Netflix has numerous seasons available so you can watch a TV series from start to finish, or get sucked into one of their original series like the award winning drama, Orange is the New Black.

netflix marathon

Build a Fort

This one is great when school gets cancelled and the kids are home for the day, but you don’t have to have kids to build a totally awesome pillow fort! Stuck at home with just your hubby? Get creative and relive your childhood days seeing who can make the best fort using only blankets, pillows and the furniture in the room. Does your fort have TV access? Host your Netflix TV marathon from your fort and it’s sure to win!

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Bake a Pie

You don’t have to be Betty Crocker to whip up a delicious pie to beat the winter blues.  Take stock of the fruit in your home – maybe you have some apples or peaches that are on the brink of going bad, or maybe you have a bunch of bananas that no one has eaten.  Instead of letting them go to waste, find a recipe for that type of fruit pie or muffins. (Bananas are perfect for muffins!) With just a few additional ingredients like flour, sugar, and heavy cream, you’ll have a delicious pie in no time.  Trust me, if I can make one of these recipes, you can too! Click here for some easy Pinterest recipes to get you started!

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Start Your Spring Cleaning

You don’t have to go all out, but a little bit of cleaning here and there can save you from needing a major “deep cleaning” down the road.  If you’re stuck inside for the day, make an effort to reduce clutter and start a Goodwill or Salvation Army bag to fill with items that can be donated.  Make another bag for trash.  Don’t be a pack-rat… If you don’t use it, donate it. If it’s broken, put it in the garbage. Start with your closets to free up storage space, then move to rooms like the kitchen and bathroom.

If you have kids, do a secret playroom clean up! Use the donation bag and garbage bag method but add a third bag or storage bin for toys that you know your kids like, but haven’t played with in a while.  Chances are, they won’t notice they’re missing and in a few months you can get them back out and they’ll be like new! “Rotate” toys like this every few months to eliminate clutter and save money.

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Take a Bath

When the roads are icy and activities get cancelled, take advantage of the unexpected free time and give yourself some “me-time.” Draw yourself a nice hot bath and give yourself at least 30 minutes of uninterrupted relaxation.  Light some candles, add some bubble bath or Epsom salts and turn your phone off.  Treat your skin to an exfoliating scrub or try this DIY mud mask.

Bubble-Bath

However you choose to spend your snow-days, remember to take some time to enjoy the little things!

– Rachel

3 DIY Ideas to Spruce Up Your Space this Summer

(Photos courtesy of Pinterest)

Summertime is a great time to work on those DIY projects you pinned to your Pinterest page and never actually attempted.  Maybe your “Pin-spirations” seemed too complicated or you simply didn’t have the time – either way, we’ve picked three of our favorite DIY ideas for summer that are sure to spruce up your space and all they require is a little creativity (and a trip to the hardware store).  Get the paint smock ready!

DIY Idea #1 – Create a Rain Gutter Reading Corner

This is a great way to create a reading corner that’s fun for the kids but functional for mom and dad.  Simply purchase vinyl rain gutters at your local Home Depot and arrange them the way you like.  For a perfect fit in the corners, you may want to purchase some Inside Mitre pieces.  Use a level to make sure they’re straight and voila! A reading corner that features a unique way to display your books and a handy storage solution. The gutters will look great and are sturdy enough to hold tons of books and stuffed critters too.

Rain Gutter Reading Corner

 

 DIY Idea #2 – Spruce Up Your Filing Cabinet with Chalkboard Paint

Give your old filing cabinet a makeover! Purchase chalkboard paint at your local Home Depot and create a whole new look.  Whether you paint the sides or just the front so you can label the drawers, chalkboard paint can turn a dingy filing cabinet into a hip piece of office furniture.  A 30-oz. can costs about $10 and can cover your filing cabinet and more.  Chalkboard paint creates a usable chalkboard on surfaces including wood, metal, concrete, masonry and drywall. Use the extra paint to make a chalkboard in the kid’s room and see how excited they get when you tell them it’s okay to draw on that part of the wall! Chalkboard painted areas erase easily and can be cleaned with soap and water.

Chalkboard Paint - Filing Cabinet

DIY Idea #3 – Creative Storage Solutions for Kitchen and Bathroom Products

It’s hard to stay clean when things don’t have a “place.” Create a place for everything this summer so that even the kids know where to put things away.  An inexpensive way to create storage in the kitchen or bathroom is with desk organizers.  Wire desk organizers come in all different shapes and sizes and the holes in them make them easy to hang with just a few thumb tacks that won’t cause damage to your cabinets.  Measure your cabinet doors and then take a trip to your local office supply store or Home Goods where you can find tons of discount office and kitchen items.  The desk organizer in this photo is perfect for kitchen wraps and foil but could also work well in the bathroom for curling irons, straightners, etc.

Kitchen or Bath Storage

 

Originally written for the Re-Bath & More Blog. Find out what great copy writing can do for your business! Contact HighleyDesigned today.