Turn One Blog Post into Five Social Media Posts!

Create five social media posts from just one blog post via @HighleyDesigned

Lots of people have great blogs but can’t effectively use their content for social media. I’ve found that visual content speaks across all platforms so I want to share today how you can turn one blog post into five or more social media posts!

I LOVE creating visual posts because they are guaranteed to drive engagement. A simple way to create your own graphics is with Canva. Choose from a ton of FREE layouts or pay $1 for additional features.

Fist, choose a blog that’s full of great content and tips. Next, take a sentence from your latest blog and make a quote graphic! Not only can you post the link but now you can share your graphic.

Create countless social media posts from one blog post! Learn how via @HighleyDesigned.

Want to make one blog post go even further? Create a graphic with a tip or statistic from the blog. Here’s an example:

Create countless social media posts from one blog post! Learn how via @HighleyDesigned.

You can turn one blog post into countless social media posts by pulling it apart and creating original visuals. These are especially great for Instagram and Pinterest! Canva also has a feature to help you create infographics which are awesome for showing a step by step process.

Now that you’ve created three new, original posts you can repeat the process! Pick another quote, or tip and create two more original graphics. If blog on a weekly or bi-weekly basis you can create a ton of original social media posts that will direct people to your website without having to post the link over and over again.

Happy Posting!

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New Instagram Features for Social Media Managers!

Sweet New IG Features for Social Media Managers by HighleyDesigned

Instagram has finally introduced an awesome feature for social media managers! I mean, it’s about time you can switch accounts without logging out and logging back in… (Both Facebook and Twitter have had the feature for years.) That’s right – account switching is here.

Whether you have a bunch of IG accounts you manage or you simply want to be able to switch between your personal and business accounts more easily, here’s how you do it. And as of now you can add up to 5 accounts… Bummer if you have more, but at least it’s a helpful step!

Step 1. Login to one of your Instagram accounts and click on your profile at the bottom right.

Step 1 - Login to your IG account and click on your profile at the bottom right

Step 2. Click on the “options” dots at the top right.

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Step 3. Scroll all the way down and click “Add account.”

New IG Features for Social Media Managers!

Step 4. Simply login to your next account and repeat the process to add additional accounts.

New IG features for Social Media Managers!

Step 5. Toggle between accounts by holding the profile image at the bottom right – a menu will pop-up and you’ll see a check next to the account you’re currently using.

New IG Features for Social Media Managers!

Now that your accounts are added you can post pictures and manage your accounts more easily! For more tips and tutorials be sure to follow me on Facebook and keep posting great content.

 

 

 

 

 

 

How to Use Hashtags (for Beginners!)

How to Use Hashtags for Beginners - Blog by HighleyDesigned

Lots of my clients admit that they don’t understand hashtags. These are small business owners who know the value of social media but aren’t sure how to use platforms like Instagram or Twitter. Many of them are just getting used to Facebook! If this is you, or if you’ve just never understood this whole hashtag thing, here it is in layman’s terms. #hashtagsfordummies #kiddingbutnotkidding

What is the point of hashtags?
When someone uses a hashtag in front of a word or a phrase, that phrase is categorized. You’ll notice on Facebook, Twitter and Instagram you can click on a word or phrase that has a hashtag in front of it and you’ll see a list of all the posts, people and photos that use the same hashtag. This is an awesome way to get your social media posts noticed. Why? Let’s pretend you’re a salon owner. Most people around the world aren’t on Instagram searching for “Sally’s Salon, Lancaster PA” (totally made that up), but people are on Instagram searching for “Modern Salon” or “Highlights” or “Blowout” etc. When you upload a photo of a great hair cut and style and you add those hashtags after your caption, your photo will now show up when people search those words or phrases! The same is true for Facebook and Twitter but hashtags are used in different amounts on each platform (I’ll get to that).

So let’s recap… Hashtags have a point because they help to categorize your posts, videos and photos by relevant topics, events and phrases. When your posts get categorized they get noticed!

When should I use hashtags?
You can use hashtags within a sentence if the wording is appropriate, or in a cluster at the end of a caption.

Example 1. Tune in tonight for #ViralChat at 9pm.
Example 2. Wow! Things are finally organized around the office. #organization #beforeandafter #springcleaning

The major social platforms for hashtags are Instagram and Twitter. You can also use hashtags on Facebook, but because Facebook uses a different algorithm altogether so hashtags are less relevant. If you’re posting about a big event or a trending topic on Facebook, use a hashtag, but don’t worry about using hashtags each time you post like you should for IG and Twitter.

If you are watching a popular show on TV or a live event like the GOP Debate, using a hashtag is a great way to have your opinion heard by others. It may even lead to a conversation or a networking opportunity. Twitter chats are another awesome way to make connections and most chats will have their own hashtag, for example Post Planner’s “Viral Chat” uses #viralchat. If someone searches for “ViralChat” they’ll be able to see all of the questions and answers that have been posted with the chat’s hashtag.

How many hashtags should I use?
I’ve done a lot of reading about this and with trial and error I’ve found that for Instagram 11 is the magic number. Photos with 11 or more hashtags receive the most engagement. It’s also important to pay attention to what time of day you’re posting and how long your captions are. You will find that your audience is more active sometimes vs others.

For Twitter I recommend sticking to 1-4 hashtags. You only have 140 characters to work with so it’s important to keep tweets short and sweet. If you can keep your tweets to 100-120 characters others can quote your tweet and still have space to add a comment!

Hashtags aren’t as important on Facebook so I recommend only using them when you’re talking about a major brand, event or have perfect use for a hashtag phrase. For example, “Is anyone else excited for the women’s all around competition? #Rio2016.”

Now that you know why, when and how to use hashtags, go tweet, post and plan away! And remember, social media is a lot of trial and error – you’ll find what works best for your brand or business!

~Rachel

 

 

 

What We Can All Learn From Hess Toy Truck’s Holiday Marketing Campaign

We can all learn from Hess Toy Truck's holiday marketing campaign!

Every year my nephews beg for the new Hess Toy Truck for Christmas. They see the commercials on TV and can tell me exactly what the newest truck is capable of; what kind of gadgets it has and how many lights or sirens it comes with.

This year, I was unable to purchase the trucks at a local Hess gas station because here in the Northeast, all of the Hess stations have turned to Speedway stations. That said, I had to go online to order the trucks.

Hess has done a remarkable job of making the transition from in-store to online purchasing easy and I was impressed with their marketing strategy this year for a handful of reasons. What they did isn’t rocket science, but they executed a highly successful campaign we can all learn a thing or two from.

  1. They started marketing early. 
    By Thanksgiving I began seeing commercials on all kid and friendly – family TV stations. I also heard the jingle on the radio. My nephews were already getting psyched for this year’s toy and could tell me it was a red fire truck that came with a little fire rescue vehicle.
  2. They knew their audience.
    Hess carefully selected their audience – kids and parents. I didn’t see the commercials on MTV when I was watching Teen Mom or The Challenge, (my guilty pleasure is trashy reality TV…) but I did see the commercials on Fox News Channel, ABC Family etc. The commercial had a catchy jingle both kids and parents would end up humming all day long (the get this out of my head kind of jingle), and it featured happy kids playing with the trucks, making all 4-10 year old boys jealous.
  3. They made it easy.
    I do almost all of my holiday shopping online, but a lot of people still prefer to do things the good old fashioned way. The Hess Toy Truck commercial clearly outlined the only way to purchase this year was to go to HessToyTruck.com. (Notice they kept the URL simple too.) By keeping it simple and giving clear instructions they made even the “I’m nervous to shop online” customer the confidence to go online and order. The website was easy to use when you got there and you didn’t have to click around or search to find your product, you simply added the truck to your cart and went through the checkout process.
  4. They had great follow up.
    As soon as I ordered my trucks I got an email confirmation and various follow up emails about the shipping status. The trucks came in just a few days time and the shipping was free which was great. One of the biggest things marketers forget about is follow up. When’s the last time you sent someone an email just to see how they liked your eBook or if they had given any thought to your proposal? Or sent an email to remind people to follow you on Twitter, FB or Instagram?
  5. They went social.
    The thing that impressed me most with Hess Toy Truck was the email I got (timed perfectly) on Christmas Eve. It simply said:
    Hess Toy Truck can teach us all a lesson or two about holiday marketing!
    Not only did they send a friendly follow up email, they asked customers to use hashtag #2015HessToyTruck. This is a brilliant idea! A trending hashtag is an awesome marketing strategy and Hess will have photos to share for days if only a fraction of customers actually upload photos and use the hashtag. The point is, they went out of their way to ask. They sent a simple email, gave clear instructions and made it easy for customers to join in on the holiday action.

Next time you want to promote a new product, an eBook or idea think about Hess Toy Truck and keep things simple. Start early, know your audience, make downloading or purchasing easy and remember to follow up in a social way!