If you’re not using it yet, your life is about to change. Hootsuite allows you to schedule all of your posts for almost every platform in one place. You can also view your newsfeeds and Twitter streams from one place so that you don’t have to login and logout of every account you manage just to comment, like or RT. There are a handful of new sites like Hootsuite, but from my experience none of these new sites offer the sophistication and ease of their predecessor. Hootsuite has everything you need to effectively schedule posts and interact as your brand – all in one place. And it’s less than $10 per month.
Evernote is a free app you can download on your phone and your computer. It syncs automatically so if you think of an awesome idea or make a note while you’re out and about, it will be on your desktop when you get back to your office. I use this ALL the time. It’s also a great place to save reminders, grocery lists… anything really. When you still have “baby brain” it is truly a life saver!
Canva is an amazing design site that lets you create professional looking social media graphics. It’s perfect for making FB cover photos, Twitter cards, question posts and more. You can choose from pre-made templates or design your own. If you use any of their “paid” elements like a stock photo or a custom design – they only cost $1.00 each. I love using Canva for branded posts. I start with a fun background then do some kind of text overlay – usually a question. These are great for engagement!
If you’re not sure why your Twitter following is stagnant, this is an awesome tool. Unfollowers allows you to see exactly who’s following you, who followed you but unfollowed you and more. It also allows you to schedule Tweets and auto DMs. I don’t like super fake sounding auto DMs, or auto DMs that are trying to sell you something, but a friendly “thanks for following me, etc.” is a great way to start a networking conversation. Using Unfollowers you can track what works and what isn’t as effective so that you can grow your network in a smart way. Most plans start at $5-$10 per month!
Lots of people ask me – what should I be posting about? If they’re an ecommerce seller they struggle to post anything that’s not promotional – if they’re a small business they struggle to post anything “personal.” There’s no magical answer but regardless of your business type, social media is about telling a story. Through social media you have the ability to tell people about your brand, what your business is all about, your employees and your values. The goal is to use this information to spark engagement and ultimately create customers who will keep coming back. So when you’re not sure where to begin or what to post – here are some ideas to get you started!
- Post a photo! Photos perform a million times better than plain text posts so every post should include a photo. If you’re a small business, take a picture of your staff at work or snap a photo during your holiday party – let people see “what goes on behind the scenes.” Ecommerce sellers can post photos too. Take a picture of some new products you’re ready to list on Etsy or a stack of boxes that are ready to be shipped. At the end of the day, people love seeing the personal side of your business. Maybe your wife stops by with your baby and kids or it’s take your daughter to work day – these are the photos that make people “feel good” and show that your company values family, fun, creativity etc. Give it a try!
- Post a quote! People love quotes and they get more shares, RTs and repins than just about anything. You can create a graphic with a photo and simple text overlay using sites like Pic Monkey or Canva. Both are free!
- Post a link to an article! Take note of holidays, trends etc and post relevant links your fans will find interesting. That might be a link to an article with fun ways to carve pumpkins because Halloween is just around the corner, or maybe something important is happening locally – share a link with info about the town’s Halloween parade and festival (especially if your business is a part of it).
- Post a link back to your website! Your goal is to get people to use your product or services so post a link to your website once in a while when you update your blog, add new photos or offer coupons. You don’t have to be “salesy” if people have a reason to visit your site. For example, “Check out the new photos on the blog from Nate and Emily’s wedding” v “Check out our website! Our wedding packages start at $1299.” Both will get people to click through to your website, but people are more likely to do it when you tell them you’ve added more photos. It’s not salesy but while they’re on your site there’s a good chance they’ll click around and check out prices if they’re interested.
- Post a question! If you want to boost engagement, what better way to get people to comment than to ask them a question. It might be a simple “It’s Friday! How are you spending your holiday weekend?” or you could post a photo and ask “Which hat do you like better? We’re working on new styles and we want your input.” Questions are a way to get personal with your audience and the more engagement the better!
I hope these are helpful – Now get posting!
Potential customers want to learn more about the products and services you offer but they don’t want to be bombarded with facts and statistics or overwhelmed by a giant product listing. Provide them with insight about some of the products and materials you offer and let them decide if it’s the best option for them.
Here’s the most recent blog I’ve written for Re-Bath & More about the beautiful tile and natural stone options they offer. It’s not overwhelming, but it provides some insight for folks who may be in the market for a bathroom remodel and haven’t given much thought to products or materials.
Upgrade Your Bathroom with Natural Tile and Stone
If you’ve thought about remodeling your bathroom, you probably have a Pinterest page or Houzz profile full of design ideas, but you may not have considered what kind of materials are best for your home. That bathroom you pinned with the glass panel looking out into the wilderness may not be the best choice if you live in downtown Lancaster, or have nearby neighbors. And you may not want to install that pond-sized soaker tub you liked on Houzz if you’re trying to save on your water bill.
At Re-Bath & More we work with homeowners to find products and materials that are going to provide the look and feel you’ve always wanted, with both style and function in mind. Tile and natural stone are beautiful options that can help to create a rich, sophisticated feel in your new bathroom. Not only do tile and stone look great, but their natural qualities make them perfect for wet areas like the bathroom.
Benefits of Tile and Stone
- Easy to Maintain. Tile and stone are easy to maintain as long as you adhere to the manufacturer’s cleaning and care instructions and they’ll never crack, peel or fade.
- Design Flexibility. Tile and stone are available in countless patterns and designs.
- Application Diversity. Tile and stone can be used in almost any application – walls, counter tops, back splashes, fire places, wet and dry areas.
- Cost Effective. Tile and stone add value to your home and will never need resurfaced, re-glazed, or recoated.
- Natural and Allergen Free. Unlike plastics, fiber glass and other man made products, tile and stone are great for individuals with allergies or simply prefer more earth friendly materials.
Depending on what kind of tile you select you may notice it has a slip resistance rating which is measured by its coefficient of friction (COF). The higher COF, the more slip resistant the tile. For a bathroom shower or floor that gets wet often, it’s a good idea to select a higher COF tile. Many manufacturers will also provide ratings for scratch resistance, moisture absorption, chemical resistance and breaking strength. A Re-Bath design consultant will help you choose a tile or stone that is sure to meet your needs and withstand the everyday wear and tear your bathroom experiences.
Things to Consider When Selecting Tile or Stone
- Identify the space and its application
- Select the type of tile or stone – ceramic, glass, porcelain, granite, quartz etc.
- Select the color and shade
- Select the texture and size – solid sheet, 4×4” squares, 12×12” large squares, the options countless
- Create your layout and/or decorative pattern
- Select grout color and type
We work with Daltile for all of our tile needs and Forza Stone for all of our natural stone projects. To learn more about natural stone be sure to check out this short video, courtesy Forza Stone Building Solutions.
Hosting a business mixer, charity event or major retail sale? Radio and print advertisements are great, but if your business is on a budget, be sure to consider the advantages of social media.
Because social media is free, you can begin promoting your event long before a small budget would allow for promotion on radio or TV. Start a countdown and build anticipation with posts that offer a sneak peak of what’s to come or provide incentive for people to visit your website for more information. Not only will people check back to see what’s happening on your Facebook page, but providing incentive to visit your website for more information can boost web traffic leading up to the event.
Provide information and photos on your company blog so that customers and fans can find all event details in one place and easily share the information with others. Is registration required or do you plan to offer a special discount to the first 100 customers? Include a link to the registration forms on your blog or create a Facebook-Only coupon to increase page likes and engagement leading up to the event. The goal is to spread the word about the event and create a call to action that will get consumers to follow through and attend/vote/purchase an item on the day of your event.
If you spend weeks promoting a special event, be sure to post follow up photos and to thank your fans and followers for their support. If someone has seen updates about your charity drive in their Facebook newsfeed for weeks, they are going to be disappointed if they never see photos from the charity event itself. Make sure people see what their time/money/efforts have contributed to.
ReBath and More supports Schreiber Pediatric’s Rubber Ducky Race and Festival each summer, so I recently began promoting the event via the company Facebook page. Closer to the event we have a TV segment planned and Schreiber has representatives on local radio stations throughout the month of July leading up to the even on July 27. With Facebook I’m able to encourage people to buy ducks for the race, tell them about the event and what it supports and spread the word about the festival and ducky race. By selling ducks on site we are able to increase traffic to our showroom and demonstrate our commitment to community.
Whether your event is large or small, social media can add tremendous value to a limited advertising budget, helping you reach a larger audience and generate a greater turnout/increased sales. Not only does an event give people a reason to visit your business on social media but it can drive traffic to your website and provide valuable content for your company blog and other web pages. See how HighleyDesigned helped ReBath and More promote the Schreiber Pediatric Rubber Ducky Race and Fesitval by visiting the company blog or checking them out on Facebook.
Below is one of the fliers I created to promote the event throughout the shopping center where ReBath is located. I asked the other local businesses to send people our way to purchase ducks for charity, ultimately supporting a good cause and increasing our business at the same time.
Event Flier for Local Marketing
What makes great content for your company’s Facebook page or other social media channels? One of the best ways to engage your audience is to show them your personality! Customers want to work with a local business they can relate to and feel good about doing business with.
One of the easiest ways to create content that shows more than just the professional side of your business is to feature “behind the scenes” photos. Regardless of your industry, people love to see what your company is like behind the façade of your organized website or beautiful store front. They want to see what kind of employees work for you, what your company does to support the community, and what goes into creating your product or service.
When I worked for the iconic American hat company, Bollman Hats, we used Instagram to feature behind the scenes photos from the hat-making process. Customers loved seeing how the stylish hats we manufactured went from raw wool to finished product. Our photos showed hats going through the various phases of manufacturing and customers could see the dedicated employees who molded, felted and blocked each hat. Making a connection like this shows customers that your company is not just a brand, a familiar face or a radio jingle, but a group of hard working individuals that they can relate to.
Another way to create meaningful social media content is to participate in local community events. Businesses are often asked to sponsor local charity events, school organizations, golf outings, etc. When your company agrees to sponsor one of these events you are often given the chance to advertise on the event website, create a take-away or flier to be given to event participants or better yet – sign up a team of your employees to directly participate in the event or volunteer at the event. If you’re able to participate at the event the photo opportunities are countless. Snap a shot of one of your carpenters helping a toddler at a children’s charity event or your business owner crossing the finish line at a charity run. These photos are great for social media, website content and more. They also encourage engagement from your fans and followers because people love to “like” a photo that features someone they know or an event they also attended.
ReBath & More recently sponsored and participated in The Junior League of Lancaster County’s Annual Run 4 Luck. We were featured on the event website and were able to print fliers that went into every goodie bag – and there were over 800! We took tons of photos during the event and were sure to wear our ReBath tee-shirts for the day. The photos from this event made for one of our most liked Facebook posts in the month of March and the exposure we received was fantastic for business.
Not only did we feel great about sponsoring a worthy cause, but by doing so our customers are able to feel good about supporting our business and that’s the key to creating meaningful content.
Flier for Goodie Bags – Front
Flier for Goodie Bags – Back