4 Things Your New Website Absolutely Has to Have

4 things your new website has to have by HighleyDesigned

I recently launched my new website, highleydesigned.com. It’s a simple site to give people more information about my business and my services. It includes a recent projects page which is like an online portfolio and most importantly it features my blog!

As I was designing my site and working on layouts and themes I realized there are a million things to consider, but I was most concerned about a handful of important features.

  1. Make Sure Your Contact Information is Easy to Find
    This is one of the biggest reasons people come to your website – because they want to learn more about you or get in touch with you! Too often I visit websites that bury their contact info or the only way to get in touch is through an email contact form.Make yourself approachable! Let people know you are happy to take their calls or it’s easy to set up an appointment etc. I recommend a phone number in your header and full contact info in your footer (phone and address). Your contact page should include all of that along with a map so people can see where you’re located and that’s where you can add your fax number, email address and other additional information.

    An email contact form is great to have because it makes it easy to track who’s contacting you via your website, but if someone wants to send you a long message or add attachments it’s often easier for them to send an email from their own account. For this reason I include an email address on my website, but if you find you’re receiving too much spam you can always remove it.

  2. Make Sure Your Site Features Responsive Design
    Responsive design means your website is mobile friendly. The term responsive highlights your site’s ability to respond to any device. Take Facebook for example – it looks different on mobile, tablet and desktop. Amazon is similar, and like Facebook, it’s become so popular they developed a mobile app to make it even more accessible.Google has announced that with its newest algorithm responsive design will play a major part so it’s important your website is mobile friendly. You don’t have to write html code to make sure your site is mobile friendly. Try using a visual editor to design your site like Duda. Duda offers beautiful responsive websites at a great price.
  3. Make Sure Your Site Offers High Quality Content
    When you have a great website the biggest mistake you can make is to fill it with mediocre content, poor copy writing or generic headlines. If you don’t have someone in-house to do your writing, hire someone with experience. A professional can make your website sound as good as it looks.Pay special attention to your site headlines and make sure to avoid cliches. When it comes to your content make sure you portray yourself or your brand as a voice of authority in your industry. You want people to know your an expert in your field that can be trusted. And when it comes to your blog or your site’s original articles – don’t share something that’s been shared a million times unless you can add a fresh perspective. Remember to be original!
  4. Make Sure to Use High Quality Photos
    The photos on your website speak to your brand’s professionalism and can either say “high quality” or “yikes they actually put that on their website!” This may mean spending money on stock photos or hiring a photographer – either way, you’ll be glad you did.Make sure your photos are bright and look cohesive. For example if you have a page with staff photos make sure they are all taken with the same backdrop, or if your site features products make sure they all have a transparent or white background.

 

 

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Everyday SEO Part II: Alt Tags that Rock!

Learn how to optimize your website's images with descriptive Alt Tags. Everyday SEO via Highley Designed.

The images and photos on your blog or website can be helpful or or hurtful to your site’s overall Google ranking. The goal is for them to be helpful! Things to keep in mind include photo size which can effect your site’s load time and whether or not your images are optimized with the appropriate Alt Tags/Text and Titles.

So what are Alt Tags and why are they important? Well, they’re not really tags, they are more like descriptions. According to Yoast, the SEO experts, “Alt tags and title tags strengthen the message towards search engine spiders and improve the accessibility of your website.”

So let’s break it down. This is a complete HTML image tag:

<img src="image.jpg" alt="image description" title="image tooltip"/>

 

If you’re using a visual website builder, HTML is the text “behind the scenes” that tells your server what to display. Most website builders have options for viewing and editing the HTML directly, but to add your Alt Tags and Titles you shouldn’t need to. In fact, if you’re using WordPress, adding your Alt Tags is easy. After uploading your photo simply click “edit” and you’ll see these options.

Learn how to add Alt Tags and Titles that will boost your website's SEO via HighleyDesigned.

If you’re using another platform you will have similar options. I suggest finding your image options or settings where you should be able to add the same things – Captions, Alt Tags/Text and Tool Tips. The Alt Tag/Text is what appears by default when you Pin an image to Pinterest. If you enter something in the Tool Tips field that text will appear when someone hovers over the photo on your website.

Now that you know how it works, let’s talk about what your Alt Text should include. Just like it’s important for your site Title and page Titles to include keywords and phrases, your Alt Tags should do the same. Alt Tags should be a full sentence or phrase that describes what the photo is all about or why it’s on your site. Yoast also recommends that “If your image is an image of a specific product, include both the full product name and the products product ID in the alt tag, so it can be easily found.”

Now that you know how to optimize your images, go back and edit the photos on your site that don’t have custom Alt Text and be sure to add it to any of your new photos and images in the future. SEO is always changing but this is a tried and true method to make your website more Google-friendly.

Stay tuned for more SEO tips and be sure to follow me on Facebook and Twitter for the latest in social media marketing and web design.

 

 

Work From Home Mom, Tip #22: Take Advantage of Nap Time

Work from home tips: Take advantage of naptime by HighleyDesigned, Mommy blogger and social media marketer

Ah… the sound of… quiet. As a mom to a little one this is a rare treat! My six month old can’t speak words yet but she has certainly found her voice.

I’ve learned that instead of stressing when it seems like the morning has been chaotic, sometimes it’s best to simply put work aside and make my baby girl #1 for a while. Maybe that’s an impromptu walk or reading some books – whatever keeps her happy. When work seems overwhelming it’s important to realize how lucky I am to be able to stay at home and have those little moments with Reagan.

Working from home requires serious time management. I don’t plan my day by the hour, I plan it by what Reagan is up to and how long things will keep her busy. The bouncer and the walker are usually good for a half hour so I can get some Facebook posts scheduled. A bottle might last for 10 minutes which is perfect for switching laundry over or vacuuming the living area. Do any moms actually have a set schedule? I am amazed at those who do! Don’t get me wrong, I know Reagan has a routine at this point – she eats twice before we start our day, again after her nap, she usually poops somewhere in the middle etc. and that’s good enough for me.

When nap time finally rolls around, I take full advantage of however long that may be. I try saving all of my tedious work for nap time – any writing, blogging, phone calls or post planning. Things that can be interrupted like designing new graphics or checking email can be done anytime. Nap time is for the important stuff.

I keep a serious to-do list and I try to prioritize things into categories. Things are either urgent / not urgent, or important / not important. The goal is to stay in the urgent and important categories and not to get stuck working on not urgent, not important items. For example, checking email feels urgent but it’s not – it’s important. Something urgent can be done first, like making a phone call or tackling something else that has an approaching deadline.

Some days nap time is cut short and as frustrating as it can be, I’ve learned to appreciate the time I get with my little one, because there will always be time for work.

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