Hosting a business mixer, charity event or major retail sale? Radio and print advertisements are great, but if your business is on a budget, be sure to consider the advantages of social media.
Because social media is free, you can begin promoting your event long before a small budget would allow for promotion on radio or TV. Start a countdown and build anticipation with posts that offer a sneak peak of what’s to come or provide incentive for people to visit your website for more information. Not only will people check back to see what’s happening on your Facebook page, but providing incentive to visit your website for more information can boost web traffic leading up to the event.
Provide information and photos on your company blog so that customers and fans can find all event details in one place and easily share the information with others. Is registration required or do you plan to offer a special discount to the first 100 customers? Include a link to the registration forms on your blog or create a Facebook-Only coupon to increase page likes and engagement leading up to the event. The goal is to spread the word about the event and create a call to action that will get consumers to follow through and attend/vote/purchase an item on the day of your event.
If you spend weeks promoting a special event, be sure to post follow up photos and to thank your fans and followers for their support. If someone has seen updates about your charity drive in their Facebook newsfeed for weeks, they are going to be disappointed if they never see photos from the charity event itself. Make sure people see what their time/money/efforts have contributed to.
ReBath and More supports Schreiber Pediatric’s Rubber Ducky Race and Festival each summer, so I recently began promoting the event via the company Facebook page. Closer to the event we have a TV segment planned and Schreiber has representatives on local radio stations throughout the month of July leading up to the even on July 27. With Facebook I’m able to encourage people to buy ducks for the race, tell them about the event and what it supports and spread the word about the festival and ducky race. By selling ducks on site we are able to increase traffic to our showroom and demonstrate our commitment to community.
Whether your event is large or small, social media can add tremendous value to a limited advertising budget, helping you reach a larger audience and generate a greater turnout/increased sales. Not only does an event give people a reason to visit your business on social media but it can drive traffic to your website and provide valuable content for your company blog and other web pages. See how HighleyDesigned helped ReBath and More promote the Schreiber Pediatric Rubber Ducky Race and Fesitval by visiting the company blog or checking them out on Facebook.
Below is one of the fliers I created to promote the event throughout the shopping center where ReBath is located. I asked the other local businesses to send people our way to purchase ducks for charity, ultimately supporting a good cause and increasing our business at the same time.