4 Things Your New Website Absolutely Has to Have

4 things your new website has to have by HighleyDesigned

I recently launched my new website, highleydesigned.com. It’s a simple site to give people more information about my business and my services. It includes a recent projects page which is like an online portfolio and most importantly it features my blog!

As I was designing my site and working on layouts and themes I realized there are a million things to consider, but I was most concerned about a handful of important features.

  1. Make Sure Your Contact Information is Easy to Find
    This is one of the biggest reasons people come to your website – because they want to learn more about you or get in touch with you! Too often I visit websites that bury their contact info or the only way to get in touch is through an email contact form.Make yourself approachable! Let people know you are happy to take their calls or it’s easy to set up an appointment etc. I recommend a phone number in your header and full contact info in your footer (phone and address). Your contact page should include all of that along with a map so people can see where you’re located and that’s where you can add your fax number, email address and other additional information.

    An email contact form is great to have because it makes it easy to track who’s contacting you via your website, but if someone wants to send you a long message or add attachments it’s often easier for them to send an email from their own account. For this reason I include an email address on my website, but if you find you’re receiving too much spam you can always remove it.

  2. Make Sure Your Site Features Responsive Design
    Responsive design means your website is mobile friendly. The term responsive highlights your site’s ability to respond to any device. Take Facebook for example – it looks different on mobile, tablet and desktop. Amazon is similar, and like Facebook, it’s become so popular they developed a mobile app to make it even more accessible.Google has announced that with its newest algorithm responsive design will play a major part so it’s important your website is mobile friendly. You don’t have to write html code to make sure your site is mobile friendly. Try using a visual editor to design your site like Duda. Duda offers beautiful responsive websites at a great price.
  3. Make Sure Your Site Offers High Quality Content
    When you have a great website the biggest mistake you can make is to fill it with mediocre content, poor copy writing or generic headlines. If you don’t have someone in-house to do your writing, hire someone with experience. A professional can make your website sound as good as it looks.Pay special attention to your site headlines and make sure to avoid cliches. When it comes to your content make sure you portray yourself or your brand as a voice of authority in your industry. You want people to know your an expert in your field that can be trusted. And when it comes to your blog or your site’s original articles – don’t share something that’s been shared a million times unless you can add a fresh perspective. Remember to be original!
  4. Make Sure to Use High Quality Photos
    The photos on your website speak to your brand’s professionalism and can either say “high quality” or “yikes they actually put that on their website!” This may mean spending money on stock photos or hiring a photographer – either way, you’ll be glad you did.Make sure your photos are bright and look cohesive. For example if you have a page with staff photos make sure they are all taken with the same backdrop, or if your site features products make sure they all have a transparent or white background.

 

 

Everyday SEO Part II: Alt Tags that Rock!

Learn how to optimize your website's images with descriptive Alt Tags. Everyday SEO via Highley Designed.

The images and photos on your blog or website can be helpful or or hurtful to your site’s overall Google ranking. The goal is for them to be helpful! Things to keep in mind include photo size which can effect your site’s load time and whether or not your images are optimized with the appropriate Alt Tags/Text and Titles.

So what are Alt Tags and why are they important? Well, they’re not really tags, they are more like descriptions. According to Yoast, the SEO experts, “Alt tags and title tags strengthen the message towards search engine spiders and improve the accessibility of your website.”

So let’s break it down. This is a complete HTML image tag:

<img src="image.jpg" alt="image description" title="image tooltip"/>

 

If you’re using a visual website builder, HTML is the text “behind the scenes” that tells your server what to display. Most website builders have options for viewing and editing the HTML directly, but to add your Alt Tags and Titles you shouldn’t need to. In fact, if you’re using WordPress, adding your Alt Tags is easy. After uploading your photo simply click “edit” and you’ll see these options.

Learn how to add Alt Tags and Titles that will boost your website's SEO via HighleyDesigned.

If you’re using another platform you will have similar options. I suggest finding your image options or settings where you should be able to add the same things – Captions, Alt Tags/Text and Tool Tips. The Alt Tag/Text is what appears by default when you Pin an image to Pinterest. If you enter something in the Tool Tips field that text will appear when someone hovers over the photo on your website.

Now that you know how it works, let’s talk about what your Alt Text should include. Just like it’s important for your site Title and page Titles to include keywords and phrases, your Alt Tags should do the same. Alt Tags should be a full sentence or phrase that describes what the photo is all about or why it’s on your site. Yoast also recommends that “If your image is an image of a specific product, include both the full product name and the products product ID in the alt tag, so it can be easily found.”

Now that you know how to optimize your images, go back and edit the photos on your site that don’t have custom Alt Text and be sure to add it to any of your new photos and images in the future. SEO is always changing but this is a tried and true method to make your website more Google-friendly.

Stay tuned for more SEO tips and be sure to follow me on Facebook and Twitter for the latest in social media marketing and web design.

 

 

Increase Your Search Ranking Without Spending a Dime: Everyday SEO

Learn how to increase your search ranking without spending a dime! Learn everyday SEO tips from HighleyDesigned.

You spent hours creating a website (or you hired someone to do it) and it looks beautiful, but for some reason you’re not seeing the traffic you expected. That’s where SEO comes into play. Search Engine Optimization done right will not only get your website on the first page of Google, it will keep it there.

Big SEO firms will charge you a ton of money each month just to send you a report with your Google analytics (that you could have printed on your own). Most won’t take the time to explain what happens behind the scenes or walk you through ways to improve your SEO on your own. Luckily, I’ve had the privilege to work with a local SEO guru who has taught me a thing or two that anyone can implement to improve their search rankings. These strategies are current and proven to work – I’ve seen myself how an average website went to the first page of Google into the top slot within 2 months.

In Part 1 of Everyday SEO tips, I’m going to share some tips for writing better page titles that will improve your search rankings with keywords. But first, let’s talk about keywords.

Keywords: Words that best describe your products and services; words that people will use when searching for your business or services; words that if used correctly will improve your search ranking.

I suggest choosing your top 4 -6 keywords to incorporate into your page title. Then the goal is to create a keyword phrase, incorporating your business name and basic info. To string it all together, the vertical dash is going to be your best friend. (It looks like this | and can be found between the backspace and the enter keys on your keyboard). After your title is written simply copy and past this into the site title/page title section of your website. I use Dudamobile for web design and their website builder makes this entire process so easy! If you don’t use a visual editor simply paste the title into the appropriate section of your header HTML.

Below is an example of a great site title (this is used on the site home page). The company is my hubby’s family’s septic business and they have been on the first page of Google since we implemented Anthony Associates Moveisity program in December. You can create something similar for your own company, regardless of your industry. If you’d like to learn more be sure to follow me on Facebook and be sure to check back for Part 2 where I’ll be sharing how to optimize your photos and alt tags for SEO purposes.

Page Title Example: 

Septic Tank Services Lancaster Pa | John Kline | 717-898-2333 | Septic Cleaning | Pumping | Inspections | Lancaster Lebanon York and Dauphin County Pennsylvania | Waste Removal | Frequent Pumping Discounts

*With Dudamobile this site title will appear for each page unless you go into the SEO settings for each individual page and create additional titles. I suggest creating additional titles that better describe your other pages – services, FAQ etc. However, a title like this one would be fine for your About or Contact pages as well.

Have an awesome weekend and remember, SEO takes time. It takes a few days for any changes to your site to be cached (recognized by Google) and after the changes are recognized it takes time for your site to move up the ranks. But be patient – if you’re doing the right things and your site has great content you will see results!

 

~ Rachel

 

 

 

 

 

How to Use Hashtags (for Beginners!)

How to Use Hashtags for Beginners - Blog by HighleyDesigned

Lots of my clients admit that they don’t understand hashtags. These are small business owners who know the value of social media but aren’t sure how to use platforms like Instagram or Twitter. Many of them are just getting used to Facebook! If this is you, or if you’ve just never understood this whole hashtag thing, here it is in layman’s terms. #hashtagsfordummies #kiddingbutnotkidding

What is the point of hashtags?
When someone uses a hashtag in front of a word or a phrase, that phrase is categorized. You’ll notice on Facebook, Twitter and Instagram you can click on a word or phrase that has a hashtag in front of it and you’ll see a list of all the posts, people and photos that use the same hashtag. This is an awesome way to get your social media posts noticed. Why? Let’s pretend you’re a salon owner. Most people around the world aren’t on Instagram searching for “Sally’s Salon, Lancaster PA” (totally made that up), but people are on Instagram searching for “Modern Salon” or “Highlights” or “Blowout” etc. When you upload a photo of a great hair cut and style and you add those hashtags after your caption, your photo will now show up when people search those words or phrases! The same is true for Facebook and Twitter but hashtags are used in different amounts on each platform (I’ll get to that).

So let’s recap… Hashtags have a point because they help to categorize your posts, videos and photos by relevant topics, events and phrases. When your posts get categorized they get noticed!

When should I use hashtags?
You can use hashtags within a sentence if the wording is appropriate, or in a cluster at the end of a caption.

Example 1. Tune in tonight for #ViralChat at 9pm.
Example 2. Wow! Things are finally organized around the office. #organization #beforeandafter #springcleaning

The major social platforms for hashtags are Instagram and Twitter. You can also use hashtags on Facebook, but because Facebook uses a different algorithm altogether so hashtags are less relevant. If you’re posting about a big event or a trending topic on Facebook, use a hashtag, but don’t worry about using hashtags each time you post like you should for IG and Twitter.

If you are watching a popular show on TV or a live event like the GOP Debate, using a hashtag is a great way to have your opinion heard by others. It may even lead to a conversation or a networking opportunity. Twitter chats are another awesome way to make connections and most chats will have their own hashtag, for example Post Planner’s “Viral Chat” uses #viralchat. If someone searches for “ViralChat” they’ll be able to see all of the questions and answers that have been posted with the chat’s hashtag.

How many hashtags should I use?
I’ve done a lot of reading about this and with trial and error I’ve found that for Instagram 11 is the magic number. Photos with 11 or more hashtags receive the most engagement. It’s also important to pay attention to what time of day you’re posting and how long your captions are. You will find that your audience is more active sometimes vs others.

For Twitter I recommend sticking to 1-4 hashtags. You only have 140 characters to work with so it’s important to keep tweets short and sweet. If you can keep your tweets to 100-120 characters others can quote your tweet and still have space to add a comment!

Hashtags aren’t as important on Facebook so I recommend only using them when you’re talking about a major brand, event or have perfect use for a hashtag phrase. For example, “Is anyone else excited for the women’s all around competition? #Rio2016.”

Now that you know why, when and how to use hashtags, go tweet, post and plan away! And remember, social media is a lot of trial and error – you’ll find what works best for your brand or business!

~Rachel