Everyday SEO Part II: Alt Tags that Rock!

Learn how to optimize your website's images with descriptive Alt Tags. Everyday SEO via Highley Designed.

The images and photos on your blog or website can be helpful or or hurtful to your site’s overall Google ranking. The goal is for them to be helpful! Things to keep in mind include photo size which can effect your site’s load time and whether or not your images are optimized with the appropriate Alt Tags/Text and Titles.

So what are Alt Tags and why are they important? Well, they’re not really tags, they are more like descriptions. According to Yoast, the SEO experts, “Alt tags and title tags strengthen the message towards search engine spiders and improve the accessibility of your website.”

So let’s break it down. This is a complete HTML image tag:

<img src="image.jpg" alt="image description" title="image tooltip"/>

 

If you’re using a visual website builder, HTML is the text “behind the scenes” that tells your server what to display. Most website builders have options for viewing and editing the HTML directly, but to add your Alt Tags and Titles you shouldn’t need to. In fact, if you’re using WordPress, adding your Alt Tags is easy. After uploading your photo simply click “edit” and you’ll see these options.

Learn how to add Alt Tags and Titles that will boost your website's SEO via HighleyDesigned.

If you’re using another platform you will have similar options. I suggest finding your image options or settings where you should be able to add the same things – Captions, Alt Tags/Text and Tool Tips. The Alt Tag/Text is what appears by default when you Pin an image to Pinterest. If you enter something in the Tool Tips field that text will appear when someone hovers over the photo on your website.

Now that you know how it works, let’s talk about what your Alt Text should include. Just like it’s important for your site Title and page Titles to include keywords and phrases, your Alt Tags should do the same. Alt Tags should be a full sentence or phrase that describes what the photo is all about or why it’s on your site. Yoast also recommends that “If your image is an image of a specific product, include both the full product name and the products product ID in the alt tag, so it can be easily found.”

Now that you know how to optimize your images, go back and edit the photos on your site that don’t have custom Alt Text and be sure to add it to any of your new photos and images in the future. SEO is always changing but this is a tried and true method to make your website more Google-friendly.

Stay tuned for more SEO tips and be sure to follow me on Facebook and Twitter for the latest in social media marketing and web design.

 

 

Increase Your Search Ranking Without Spending a Dime: Everyday SEO

Learn how to increase your search ranking without spending a dime! Learn everyday SEO tips from HighleyDesigned.

You spent hours creating a website (or you hired someone to do it) and it looks beautiful, but for some reason you’re not seeing the traffic you expected. That’s where SEO comes into play. Search Engine Optimization done right will not only get your website on the first page of Google, it will keep it there.

Big SEO firms will charge you a ton of money each month just to send you a report with your Google analytics (that you could have printed on your own). Most won’t take the time to explain what happens behind the scenes or walk you through ways to improve your SEO on your own. Luckily, I’ve had the privilege to work with a local SEO guru who has taught me a thing or two that anyone can implement to improve their search rankings. These strategies are current and proven to work – I’ve seen myself how an average website went to the first page of Google into the top slot within 2 months.

In Part 1 of Everyday SEO tips, I’m going to share some tips for writing better page titles that will improve your search rankings with keywords. But first, let’s talk about keywords.

Keywords: Words that best describe your products and services; words that people will use when searching for your business or services; words that if used correctly will improve your search ranking.

I suggest choosing your top 4 -6 keywords to incorporate into your page title. Then the goal is to create a keyword phrase, incorporating your business name and basic info. To string it all together, the vertical dash is going to be your best friend. (It looks like this | and can be found between the backspace and the enter keys on your keyboard). After your title is written simply copy and past this into the site title/page title section of your website. I use Dudamobile for web design and their website builder makes this entire process so easy! If you don’t use a visual editor simply paste the title into the appropriate section of your header HTML.

Below is an example of a great site title (this is used on the site home page). The company is my hubby’s family’s septic business and they have been on the first page of Google since we implemented Anthony Associates Moveisity program in December. You can create something similar for your own company, regardless of your industry. If you’d like to learn more be sure to follow me on Facebook and be sure to check back for Part 2 where I’ll be sharing how to optimize your photos and alt tags for SEO purposes.

Page Title Example: 

Septic Tank Services Lancaster Pa | John Kline | 717-898-2333 | Septic Cleaning | Pumping | Inspections | Lancaster Lebanon York and Dauphin County Pennsylvania | Waste Removal | Frequent Pumping Discounts

*With Dudamobile this site title will appear for each page unless you go into the SEO settings for each individual page and create additional titles. I suggest creating additional titles that better describe your other pages – services, FAQ etc. However, a title like this one would be fine for your About or Contact pages as well.

Have an awesome weekend and remember, SEO takes time. It takes a few days for any changes to your site to be cached (recognized by Google) and after the changes are recognized it takes time for your site to move up the ranks. But be patient – if you’re doing the right things and your site has great content you will see results!

 

~ Rachel

 

 

 

 

 

Using Facebook to Generate Leads for Your Business

Facebook Lead Gen

Facebook ads can be highly effective for more than just page likes – did you know you can generate high quality leads using a new feature in Power Editor? That’s right – whether you’re a salon owner, a graphic designer or a plumber, Facebook ads can work for you and help to drive your sales!

My hubby’s family owns a septic business so we run Facebook ads on a regular basis to reach new people. When we reached over 400 page likes I started experimenting with different types of Facebook ads to see what is most effective. We had established an active, engaged audience so I wanted to see what would drive sales.

Using Facebook Ads Manager you can run basic campaigns to increase page likes, increase website clicks or promote an offer or event. Keep in mind – for any campaign, less is more. For a small business spending $100 or less on ads each month, stick to a budget of $5-$10 per day. This will allow you to run ads for a number of days before hitting your budget so you achieve maximum visibility.

Running a basic ad for website clicks I did see a spike when I reviewed our Google Analytics, but I found that using Local Awareness and Lead Generation Campaigns was more effective for creating customers. Both options are available when you use Power Editor to create your campaign. Simply login to Facebook, click on Ads Manager, then at the top menu click on Power Editor. This will open in a new window and allow you to create highly customized ads.

In Power Editor, click on Create Campaign to get started and follow the steps provided. Power Editor makes it simple to schedule your ads ahead of time and now you can save your audience so if your ad is successful you can target those people again! To generate quality leads, choose the Lead Generator option from the “campaign type” drop down. You can then customize your campaign – choose a photo that showcases what you do, add a description that clear and tells people why they should click on your ad, and most importantly, select your lead gen form or create one. This is the form that potential customers will fill out when they click on the call to action button. For the service industry, I suggest using “Get a Quote” as your call to action.  My ad description usually says something like, “Request a quote today and save $5 on your septic pumping! One of our technicians will be in contact within 24 hours.) Notice I was to the point, I offered incentive and I gave instructions.

When a potential customer clicks the “Get a Quote” button, instead of being directed to the business website, the lead gen form pops up. They are prompted to enter their name, email and phone number and answer up to 3 questions. You can customize this any way you like! We use the questions – “How can we help you?” and “What services are you interested in?” Facebook allows you to create multiple choice answers and when a potential customer fills out the form you can download their responses as an Excel file. You can also customize the info you need – we stick to name, phone number and email but you can ask for other demographics like address, age or gender. Not only does this work – it’s effective! Instead of seeing that you got a bunch of clicks to your website or new page likes, the lead gen form collects specific information for you so that you can contact potential customers directly and set up service! Last week we spent about $40 and scheduled over $400 in pumping jobs.

Local Awareness campaigns don’t have the contact form feature, but they allow you to target people who live within your service area. This is another effective type of campaign for small businesses. Using Power Editor, simply select the Local Awareness option and then follow the steps provided. I suggest using this type of ad if you have an event, a sale or you simply want to increase your reach. You can spend as little as $5 per day and see results.

If you have questions about running Facebook ads or you’re not sure where to start – contact me today for a free consultation! Hope this was helpful.

~ Rachel