How to Create Quality Video Content for Social Media

Learn to create quality video content for social media via HighleyDesigned

One of the things I can’t stress enough when it comes to social media is quality vs quantity. It’s better to focus on one or two platforms you can master, than waste your time trying to gain followers on every single social network. That said, choose the platform(s) that already have a large following and make it your goal to expand them! One of the best ways to grow your audience is with engaging content, and if you read my latest blog I talked all about content marketing and its various forms. Today I want to focus on video.

Whether you’re using Facebook, Twitter, IG or you’re already broadcasting on Periscope, the key to great video content is knowing your audience. Does your audience follow you for information? Do they follow you because you make them laugh? Or do they follow you for your expert tips and DIY ideas? Take what you’re already good at doing and expand it! Learn to create videos with content you’ve already covered. It’s easy!

If you’ve written an awesome blog about something, break it down into three main talking points. Then, write yourself some notes. You can do a quick Periscope broadcast explaining your post and reviewing your key points or you can make an edited video for Facebook! If you can keep it to 10 seconds or less, create a short video featuring a key point for Instagram. If you’re not a talker or you get camera shy, play around with different video apps like Legend and Filmora and create a step by step tutorial with visuals and graphics.

Another way to create engaging video content is to give your audience a “sneak peak” or “behind the scenes” tour. Show them what a day in the studio is like or take a short video of your staff, or even your kiddos if you work from home. Trust me… it may seem lame at first but people LOVE to see the “real” you! And people love pets and babies, no matter what they say!

The biggest thing holding you back from creating video content is you! Whether your budget is big or small you can take quality videos with your cell phone or using the free apps I mentioned. If you have a tiny budget, start small and make your videos personal. If you have money to spend, by all means hire someone professional to highlight your brand! Video is here to stay so find a way to start using it for your business. The sooner you do the sooner you’ll see an increase in your engagement across all platforms!

Here’s a short video I created with Legend to promote the podcast I host each week with Lancaster Podcast Studio. It doesn’t have sound but it’s perfect for IG or Facebook! When people see something moving or realize an image is actually a video they stop scrolling for a moment and watch! Enjoy!

 

Content Marketing: It’s Not Just Blogging Anymore

Content Marketing Comes in Many Forms | Learn more via @HighleyDesigned

I recently started hosting a podcast with Lancaster Podcast Studio called Open Chat and my guests this week were local marketing professionals. We had a great talk about digital marketing and social media but the topic we kept coming back to was content marketing – what it is and how to provide value to your online audience. (To listen to the full show click here.)

I think one of the biggest challenges we face as marketers is defining our audience and creating a variety of media for them to consume. With the numerous social media platforms we have to post on, content marketing isn’t just blogging anymore. And Google is getting smarter – you cannot just blog to add keywords to your website – they want to see that you are providing valuable content that’s user friendly.

So regardless of what industry you’re in, if content marketing isn’t just blogging anymore, what is it? Well, content marketing can be a free eBook, a standout visual, a video or tutorial, an infographic or a free download. There are various tools to create this kind of media and most of them are FREE so it’s easy to incorporate video, GIFs and tutorials into your marketing mix. To learn more about free tools for creating video and standout graphics see my previous blog.

Now that you know what content marketing is, let’s talk about adding value. Something is not valuable if it’s been written about and talked about a million times already. If you are going to write or create a video about something that’s yesterday’s news, you better have a fresh perspective to keep your audience interested. Another tip – if you can’t explain a process in a few simple steps then leave it to someone else. Adding value means providing your audience with something that’s fresh, easy to follow, entertaining to watch and useful to learn about.

With all of that in mind, think about the various social platforms your brand is using. After you write a great blog you can repurpose that content over time to each of your social platforms as a different form of media. For example, I recently blogged about working from home. I then created a graphic for Instagram and shared a link to the article on Facebook and Twitter. Before writing this blog I decided I’d take that content a step further and create a video to share my 3 favorite tips for work from home success.

The key to content marketing success is simple:

A. Define Your Audience
B. Keep Your Content Fresh
C. Use a Variety of Media – Blogging, Video, Graphics, Downloads, GIFs, etc.
D. Focus on Quality, Not Quantity

If you’re a work from home entrepreneur, blogger or freelancer, enjoy my video! And be sure to checkout the Open Chat podcast – It’s available each Wednesday on iTunes and Stitcher.

 

 

Increase Your Search Ranking Without Spending a Dime: Everyday SEO

Learn how to increase your search ranking without spending a dime! Learn everyday SEO tips from HighleyDesigned.

You spent hours creating a website (or you hired someone to do it) and it looks beautiful, but for some reason you’re not seeing the traffic you expected. That’s where SEO comes into play. Search Engine Optimization done right will not only get your website on the first page of Google, it will keep it there.

Big SEO firms will charge you a ton of money each month just to send you a report with your Google analytics (that you could have printed on your own). Most won’t take the time to explain what happens behind the scenes or walk you through ways to improve your SEO on your own. Luckily, I’ve had the privilege to work with a local SEO guru who has taught me a thing or two that anyone can implement to improve their search rankings. These strategies are current and proven to work – I’ve seen myself how an average website went to the first page of Google into the top slot within 2 months.

In Part 1 of Everyday SEO tips, I’m going to share some tips for writing better page titles that will improve your search rankings with keywords. But first, let’s talk about keywords.

Keywords: Words that best describe your products and services; words that people will use when searching for your business or services; words that if used correctly will improve your search ranking.

I suggest choosing your top 4 -6 keywords to incorporate into your page title. Then the goal is to create a keyword phrase, incorporating your business name and basic info. To string it all together, the vertical dash is going to be your best friend. (It looks like this | and can be found between the backspace and the enter keys on your keyboard). After your title is written simply copy and past this into the site title/page title section of your website. I use Dudamobile for web design and their website builder makes this entire process so easy! If you don’t use a visual editor simply paste the title into the appropriate section of your header HTML.

Below is an example of a great site title (this is used on the site home page). The company is my hubby’s family’s septic business and they have been on the first page of Google since we implemented Anthony Associates Moveisity program in December. You can create something similar for your own company, regardless of your industry. If you’d like to learn more be sure to follow me on Facebook and be sure to check back for Part 2 where I’ll be sharing how to optimize your photos and alt tags for SEO purposes.

Page Title Example: 

Septic Tank Services Lancaster Pa | John Kline | 717-898-2333 | Septic Cleaning | Pumping | Inspections | Lancaster Lebanon York and Dauphin County Pennsylvania | Waste Removal | Frequent Pumping Discounts

*With Dudamobile this site title will appear for each page unless you go into the SEO settings for each individual page and create additional titles. I suggest creating additional titles that better describe your other pages – services, FAQ etc. However, a title like this one would be fine for your About or Contact pages as well.

Have an awesome weekend and remember, SEO takes time. It takes a few days for any changes to your site to be cached (recognized by Google) and after the changes are recognized it takes time for your site to move up the ranks. But be patient – if you’re doing the right things and your site has great content you will see results!

 

~ Rachel

 

 

 

 

 

New Instagram Features for Social Media Managers!

Sweet New IG Features for Social Media Managers by HighleyDesigned

Instagram has finally introduced an awesome feature for social media managers! I mean, it’s about time you can switch accounts without logging out and logging back in… (Both Facebook and Twitter have had the feature for years.) That’s right – account switching is here.

Whether you have a bunch of IG accounts you manage or you simply want to be able to switch between your personal and business accounts more easily, here’s how you do it. And as of now you can add up to 5 accounts… Bummer if you have more, but at least it’s a helpful step!

Step 1. Login to one of your Instagram accounts and click on your profile at the bottom right.

Step 1 - Login to your IG account and click on your profile at the bottom right

Step 2. Click on the “options” dots at the top right.

2016-02-08 19.46.01

Step 3. Scroll all the way down and click “Add account.”

New IG Features for Social Media Managers!

Step 4. Simply login to your next account and repeat the process to add additional accounts.

New IG features for Social Media Managers!

Step 5. Toggle between accounts by holding the profile image at the bottom right – a menu will pop-up and you’ll see a check next to the account you’re currently using.

New IG Features for Social Media Managers!

Now that your accounts are added you can post pictures and manage your accounts more easily! For more tips and tutorials be sure to follow me on Facebook and keep posting great content.

 

 

 

 

 

 

How to Use Hashtags (for Beginners!)

How to Use Hashtags for Beginners - Blog by HighleyDesigned

Lots of my clients admit that they don’t understand hashtags. These are small business owners who know the value of social media but aren’t sure how to use platforms like Instagram or Twitter. Many of them are just getting used to Facebook! If this is you, or if you’ve just never understood this whole hashtag thing, here it is in layman’s terms. #hashtagsfordummies #kiddingbutnotkidding

What is the point of hashtags?
When someone uses a hashtag in front of a word or a phrase, that phrase is categorized. You’ll notice on Facebook, Twitter and Instagram you can click on a word or phrase that has a hashtag in front of it and you’ll see a list of all the posts, people and photos that use the same hashtag. This is an awesome way to get your social media posts noticed. Why? Let’s pretend you’re a salon owner. Most people around the world aren’t on Instagram searching for “Sally’s Salon, Lancaster PA” (totally made that up), but people are on Instagram searching for “Modern Salon” or “Highlights” or “Blowout” etc. When you upload a photo of a great hair cut and style and you add those hashtags after your caption, your photo will now show up when people search those words or phrases! The same is true for Facebook and Twitter but hashtags are used in different amounts on each platform (I’ll get to that).

So let’s recap… Hashtags have a point because they help to categorize your posts, videos and photos by relevant topics, events and phrases. When your posts get categorized they get noticed!

When should I use hashtags?
You can use hashtags within a sentence if the wording is appropriate, or in a cluster at the end of a caption.

Example 1. Tune in tonight for #ViralChat at 9pm.
Example 2. Wow! Things are finally organized around the office. #organization #beforeandafter #springcleaning

The major social platforms for hashtags are Instagram and Twitter. You can also use hashtags on Facebook, but because Facebook uses a different algorithm altogether so hashtags are less relevant. If you’re posting about a big event or a trending topic on Facebook, use a hashtag, but don’t worry about using hashtags each time you post like you should for IG and Twitter.

If you are watching a popular show on TV or a live event like the GOP Debate, using a hashtag is a great way to have your opinion heard by others. It may even lead to a conversation or a networking opportunity. Twitter chats are another awesome way to make connections and most chats will have their own hashtag, for example Post Planner’s “Viral Chat” uses #viralchat. If someone searches for “ViralChat” they’ll be able to see all of the questions and answers that have been posted with the chat’s hashtag.

How many hashtags should I use?
I’ve done a lot of reading about this and with trial and error I’ve found that for Instagram 11 is the magic number. Photos with 11 or more hashtags receive the most engagement. It’s also important to pay attention to what time of day you’re posting and how long your captions are. You will find that your audience is more active sometimes vs others.

For Twitter I recommend sticking to 1-4 hashtags. You only have 140 characters to work with so it’s important to keep tweets short and sweet. If you can keep your tweets to 100-120 characters others can quote your tweet and still have space to add a comment!

Hashtags aren’t as important on Facebook so I recommend only using them when you’re talking about a major brand, event or have perfect use for a hashtag phrase. For example, “Is anyone else excited for the women’s all around competition? #Rio2016.”

Now that you know why, when and how to use hashtags, go tweet, post and plan away! And remember, social media is a lot of trial and error – you’ll find what works best for your brand or business!

~Rachel

 

 

 

What Social Media Sites Should You Be Using to Grow Your Business?

What Social Media Networks Should Your Business Be Using by HD Marketing & Creative

If you’re new to social media but you’re not sure what your business should be doing, here are some tips! Remember, it’s better to be active on one social media platform than to post infrequently on all of them. 

Facebook
No matter what industry you’re in, every business should be on Facebook. If you don’t have time to post every day, make it a habit to post every few days and make it a habit to be consistent. Facebook has become so popular it’s like your calling card. In many ways your business page is second to your Google listing.

Best For:

  • Small businesses
  • Marketing to local customers
  • Announcing and planning events
  • Dealing with customer service issues
  • Running contests and giveaways

Instagram
If you’re in the fashion, beauty, travel or creative industries, Instagram will serve you well. Instagram has a young demographic and Instagram is all about photos. Another key feature is that your newsfeed is based in real-time like Twitter, there’s no dealing with tricky algorithms like Facebook.

Best For:

  • Businesses with high quality photos – product photos, before and after photos, videos, styled shots etc.
  • Fashion brands, bloggers, Etsy sellers, hair and nail industry, photographers, wedding planners, restaurants, event venues
  • Showing off new products, food, before and after photos, art
  • Connecting with other brands, businesses and individuals

Twitter
Keep it short and sweet in 140 characters or less! Twitter is great for anyone in tech or marketing, it’s also great for anyone that represents an organization, runs their own business or has an area of “expertise.” If you have a blog, do any public speaking or want to network with others, Twitter is an awesome place to be.

Best For:

  • Tech companies, marketers, authors, speakers, funny people and any business that provides customer / product support
  • Alerting fans or followers of new content or blog posts, events or glitches
  • Resolving customer service issues
  • Networking with other professionals, live-chatting or answering questions

LinkedIn 
If you’re a business owner, professional, author or speaker LinkedIn is the best place to find opportunities. Whether you want to do business with someone, talk guest blogging or invite someone to appear on your radio show, this is a place to do it. On LinkedIn you can send a direct message without sounding creepy or weird and you don’t have to be shy about “friending” someone.

Best For:

  • Business owners and professional organizations
  • Connecting with people you’d like to do business with, get a recommendation from, share your content with and learn from
  • Getting your name out there and establishing yourself professionally

Pinterest
Ecommerce busniesses this is the social media network for you! With Pinterest you can pin all of your products and in one click potential shoppers are at your storefront. This is also a great platform for anyone in home decor, remodeling, travel and other photo-friendly industries.

Best For:

  • The Ecommerce industry
  • Fashion, beauty, bloggers, artists, fitness experts
  • Showing off products and online content

 

Learn what social media networks your business should be using!