How to Create Quality Video Content for Social Media

Learn to create quality video content for social media via HighleyDesigned

One of the things I can’t stress enough when it comes to social media is quality vs quantity. It’s better to focus on one or two platforms you can master,┬áthan waste your time trying to gain followers on every single social network. That said, choose the platform(s) that already have a large following and make it your goal to expand them! One of the best ways to grow your audience is with engaging content, and if you read my latest blog I talked all about content marketing and its various forms. Today I want to focus on video.

Whether you’re using Facebook, Twitter, IG or you’re already broadcasting on Periscope, the key to great video content is knowing your audience. Does your audience follow you for information? Do they follow you because you make them laugh? Or do they follow you for your expert tips and DIY ideas? Take what you’re already good at doing and expand it! Learn to create videos with content you’ve already covered. It’s easy!

If you’ve written an awesome blog about something, break it down into three main talking points. Then, write yourself some notes. You can do a quick Periscope broadcast explaining your post and reviewing your key points or you can make an edited video for Facebook! If you can keep it to 10 seconds or less, create a short video featuring a key point for Instagram. If you’re not a talker or you get camera shy, play around with different video apps like Legend and Filmora and create a step by step tutorial with visuals and graphics.

Another way to create engaging video content is to give your audience a “sneak peak” or “behind the scenes” tour. Show them what a day in the studio is like or take a short video of your staff, or even your kiddos if you work from home. Trust me… it may seem lame at first but people LOVE to see the “real” you! And people love pets and babies, no matter what they say!

The biggest thing holding you back from creating video content is you! Whether your budget is big or small you can take quality videos with your cell phone or using the free apps I mentioned. If you have a tiny budget, start small and make your videos personal. If you have money to spend, by all means hire someone professional to highlight your brand! Video is here to stay so find a way to start using it for your business. The sooner you do the sooner you’ll see an increase in your engagement across all platforms!

Here’s a short video I created with Legend to promote the podcast I host each week with Lancaster Podcast Studio. It doesn’t have sound but it’s perfect for IG or Facebook! When people see something moving or realize an image is actually a video they stop scrolling for a moment and watch! Enjoy!

 

Content Marketing: It’s Not Just Blogging Anymore

Content Marketing Comes in Many Forms | Learn more via @HighleyDesigned

I recently started hosting a podcast with Lancaster Podcast Studio called Open Chat and my guests this week were local marketing professionals. We had a great talk about digital marketing and social media but the topic we kept coming back to was content marketing – what it is and how to provide value to your online audience. (To listen to the full show click here.)

I think one of the biggest challenges we face as marketers is defining our audience and creating a variety of media for them to consume. With the numerous social media platforms we have to post on, content marketing isn’t just blogging anymore. And Google is getting smarter – you cannot just blog to add keywords to your website – they want to see that you are providing valuable content that’s user friendly.

So regardless of what industry you’re in, if content marketing isn’t just blogging anymore, what is it? Well, content marketing can be a free eBook, a standout visual, a video or tutorial, an infographic or a free download. There are various tools to create this kind of media and most of them are FREE so it’s easy to incorporate video, GIFs and tutorials into your marketing mix. To learn more about free tools for creating video and standout graphics see my previous blog.

Now that you know what content marketing is, let’s talk about adding value. Something is not valuable if it’s been written about and talked about a million times already. If you are going to write or create a video about something that’s yesterday’s news, you better have a fresh perspective to keep your audience interested. Another tip – if you can’t explain a process in a few simple steps then leave it to someone else. Adding value means providing your audience with something that’s fresh, easy to follow, entertaining to watch and useful to learn about.

With all of that in mind, think about the various social platforms your brand is using. After you write a great blog you can repurpose that content over time to each of your social platforms as a different form of media. For example, I recently blogged about working from home. I then created a graphic for Instagram and shared a link to the article on Facebook and Twitter. Before writing this blog I decided I’d take that content a step further and create a video to share my 3 favorite tips for work from home success.

The key to content marketing success is simple:

A. Define Your Audience
B. Keep Your Content Fresh
C. Use a Variety of Media – Blogging, Video, Graphics, Downloads, GIFs, etc.
D. Focus on Quality, Not Quantity

If you’re a work from home entrepreneur, blogger or freelancer, enjoy my video! And be sure to checkout the Open Chat podcast – It’s available each Wednesday on iTunes and Stitcher.